23 . 05 . 2018
Rebel Blue launched on Chapel Street, Windsor on Thursday 10th May offering Greek inspired food, with a twist.
Guests included George Calombaris and his wife Natalie, celebrity hairdresser Joey Scandizzo, Georgia Love and Lee Elliott, DJ Andy Murphy, Klaus Bana and Demi Brereton.
AMPR developed and managed the guest list for the event and rolled out a media relations strategy that secured coverage across print and online publications such as the Sunday Herald Sun, Urban List, Daily Mail etc.
Diners were welcomed to dishes bursting with flavour and spirit, accompanied by unique cocktails. Rebel Blue favours fun dining over fine dining and is far from your average Greek Taverna.
01 . 05 . 2018
On Thursday 19th April, AMPR worked with luxury Melbourne-based womenswear label DIIDA for the launch of their Autumn Winter 2018 Attitude Collection.
Held at The Atlantic Restaurant at Crown and hosted by celebrity stylist Lana Wilkinson, the intimate preview event showcased the sophisticated new collection over lunch to special guests including media, influencers, VIP’s and socialites.
Leading a Q&A discussion, Lana sat down with the brands Creative Director Dimitria Papafotiou to speak about the new collection and DIIDA’s history.
As discussed by Dimitria herself, the fabrics used throughout all of DIIDA’s collections are imported from Europe and then locally manufactured in Melbourne. DIIDA provides a new range that is versatile, chic, and luxurious, with designs that are made to demand attention.
24 . 04 . 2018
On Tuesday 13th March, AMPR worked alongside the international fashion giant to launch its online store within Australia and New Zealand.
The strategic campaign, inclusive of a VIP event and national influencer and press kit distribution, supported the roll out of Zara.com.
Held at Sydney’s iconic Bennelong Restaurant, Sydney Opera House, guests were able to browse some of Zara’s latest womenswear, menswear and kidswear collections over champagne and canapes, seeing the night off with a spectacular fireworks display.
Event attendees were offered exclusive access to Zara.com ahead of the official launch, exploring and purchasing from the Australian online site.
Key attendees included major fashion magazine editors, industry stylists, celebrities and influencers.
To shop: Zara.com/AU Zara.com/NZRead More
24 . 04 . 2018
On Tuesday 27th March, AMPR worked alongside leading women’s fashion label KOOKAI to launch their Autumn-Winter ‘La Parisienne’ collection amidst a French-styled streetscape in the heart of Melbourne.
The face of the runway show, Kelly Gale, lead a Parisian-style posse of models down the runway as snow fell from above the flame trees, street lamps and bench seats lining their path.
The exclusive runway show hosted 250 VIPs, media and influencers including Ellie Gonsalves, Brooke Hogan, Nick & Rozalia Russian, Ruby Brownless, Brooke & Jackson Warne, Klaus Bana, Rebecca Harding, Vydia Rishie, Suze Eskander, Lana Wilkinson and more.
AMPR developed and managed the guest list for the event and rolled out a media relations strategy that secured coverage across print and online publications such as Herald Sun, The Age, Body + Soul, Popsugar, InStyle Online, Fashion Journal, Vogue Online, Cosmopolitan Online, Whimn and more.Read More
24 . 04 . 2018
Internationally renowned brand Ted Baker played host to ‘#BrighterFuchsias, an intimate event aiming to empower women to reach their goals featuring Australian entrepreneur, Lisa Messenger.
The event was held on Tuesday 20th March 2018 at Ted Baker Westfield Bondi Junction in celebration of Ted’s ‘Back to the Fuchsia’ Collection.
Attendees included media and influencers who engaged in insightful conversation with Lisa, who shared inspiring advice, tips on achieving life and career goals, and shared her recommendations on how to create a #BrighterFuchsia.
Guests also received a complimentary copy of Lisa Messenger’s book, along with enjoying drinks and canapes whilst perusing the new collection.Read More
29 . 03 . 2018
On Wednesday, 15th March, AMPR worked alongside leading Australian women’s retailer Sussan, to launch their Autumn Winter 2018 Collection at Fitzroy’s new Bentwood Café.
Hosted by Gorgi Coghlan, the event showcased the stylish new collection to around 40 industry guests including fashion bloggers Tash Sefton and Jess Alizzi and stylists Natalie Crighton and Philip Boon.
Joining Gorgi for a panel discussion on the new collection and the season’s latest trends were Sussan’s head buyer Anna La Pira, and celebrity stylist, Suzy Eskander.
Folklore florals, heritage checks, patch work prints and playful materials with texture tactile along with a fresh update of neutral tones, shades of grey and rich hues of berries and green were heavily featured on the day, being key details of the March and April collections.
In addition to the statement colours and prints, the new collection launch saw knitwear take centre stage, through cable knits, florals, stripes, check, herringbone and lofty yarns, while ultimate cover ups, such as the “it” faux shearling jacket, faux fur and tweed coat, were must haves at the event.
To really showcase the versatility of the collection, Suzy styled three different looks on the day, incorporating statement pieces such as the Camel Trench, key seasonal colours such as bold red and deep plum, and the new fashion accessories from the brand.Read More
26 . 03 . 2018
In March 2018, Virgin Australia Melbourne Fashion Festival celebrated fashion, arts and ideas in the country’s largest consumer fashion event.
The 22nd year of The Festival pulled focus to the themes for of Fashion, Future and Technology.
The Festival saw 50 runway events taking place across the entire program including a new Exclusive Bridal Runway presented by Harper’s Bazaar Bride. The runways showcased the season’s leading trends, presented by designers such as CAMILLA AND MARC, Dion Lee, Carla Zampatti, Alice McCall, Rachel Gilbert and P.E Nation to name a few.
The Ideas and Arts program focused on the themes of sustainability, ethical fashion and exploring technology. Highlights included the Marimekko exhibition at the Bendigo Art Gallery, the Mira Mora and Lisa Gorman talk at Heide Museum and the You Can’t Do That Exhibition at Melbourne Museum.
The Ideas program boasted the most impressive line-up of women speakers in The Festival’s history, including Liane Moriarty, internationally acclaimed best-selling author of Big Little Lies, Wen Zhou, Chief Executive Officer of 3.1 Phillip Lim and Fanny Moizant, founder of Vestiaire Collective.
Special guests included UnReal’s Kassandra Clementi, Helena Christensen and Rebecca Judd.
With the majority Runway tickets sold out, the 22nd year of The Festival proved to be one of the most successful in the Festival’s history. Highlight coverage included Channel 9, 10 and 7 news features and weather crosses, M Mag cover feature story and the Herald Sun Mad March cover.Read More
15 . 03 . 2018
On Tuesday 26th February, AMPR worked alongside Chemist Warehouse to launch the new Bondi Protein Co vegan range at Studio PP in South Yarra.
Influencers began their morning with a HIT session followed by a vegan breakfast incorporating the new protein.
The new vegan range is a gluten free, pea and rice protein that is naturally flavoured and sweetened designed to support weight loss programs. Bondi Protein Co is exclusive to Chemist Warehouse stores nationwide.Read More