AMPR news

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29 . 03 . 2018

SussanAW18Launch

On Wednesday, 15th March, AMPR worked alongside leading Australian women’s retailer Sussan, to launch their Autumn Winter 2018 Collection at Fitzroy’s new Bentwood Café.

Hosted by Gorgi Coghlan, the event showcased the stylish new collection to around 40 industry guests including fashion bloggers Tash Sefton and Jess Alizzi and stylists Natalie Crighton and Philip Boon. 

Joining Gorgi for a panel discussion on the new collection and the season’s latest trends were Sussan’s head buyer Anna La Pira, and celebrity stylist, Suzy Eskander.

Folklore florals, heritage checks, patch work prints and playful materials with texture tactile along with a fresh update of neutral tones, shades of grey and rich hues of berries and green were heavily featured on the day, being key details of the March and April collections.

In addition to the statement colours and prints, the new collection launch saw knitwear take centre stage, through cable knits, florals, stripes, check, herringbone and lofty yarns, while ultimate cover ups, such as the “it” faux shearling jacket, faux fur and tweed coat, were must haves at the event.

To really showcase the versatility of the collection, Suzy styled three different looks on the day, incorporating statement pieces such as the Camel Trench, key seasonal colours such as bold red and deep plum, and the new fashion accessories from the brand.

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2018 VAMFF, Runway 6 Backstage -6

26 . 03 . 2018

2018VIRGINAUSTRALIAMELBOURNEFASHIONFESTIVAL

In March 2018, Virgin Australia Melbourne Fashion Festival celebrated fashion, arts and ideas in the country’s largest consumer fashion event.

The 22nd year of The Festival pulled focus to the themes for of Fashion, Future and Technology.

The Festival saw 50 runway events taking place across the entire program including a new Exclusive Bridal Runway presented by Harper’s Bazaar Bride. The runways showcased the season’s leading trends, presented by designers such as CAMILLA AND MARC, Dion Lee, Carla Zampatti, Alice McCall, Rachel Gilbert and P.E Nation to name a few. 

The Ideas and Arts program focused on the themes of sustainability, ethical fashion and exploring technology. Highlights included the Marimekko exhibition at the Bendigo Art Gallery, the Mira Mora and Lisa Gorman talk at Heide Museum and the You Can’t Do That Exhibition at Melbourne Museum.

The Ideas program boasted the most impressive line-up of women speakers in The Festival’s history, including Liane Moriarty, internationally acclaimed best-selling author of Big Little Lies, Wen Zhou, Chief Executive Officer of 3.1 Phillip Lim and Fanny Moizant, founder of Vestiaire Collective.

Special guests included UnReal’s Kassandra Clementi, Helena Christensen and Rebecca Judd.

With the majority Runway tickets sold out, the 22nd year of The Festival proved to be one of the most successful in the Festival’s history. Highlight coverage included Channel 9, 10 and 7 news features and weather crosses, M Mag cover feature story and the Herald Sun Mad March cover.

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BONDI PROTEIN CO VEGAN LAUNCH_DIGI RES-103

15 . 03 . 2018

BondiProteinCoVeganLaunch

On Tuesday 26th February, AMPR worked alongside Chemist Warehouse to launch the new Bondi Protein Co vegan range at Studio PP in South Yarra.

Influencers began their morning with a HIT session followed by a vegan breakfast incorporating the new protein.

The new vegan range is a gluten free, pea and rice protein that is naturally flavoured and sweetened designed to support weight loss programs. Bondi Protein Co is exclusive to Chemist Warehouse stores nationwide.

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My.Organics_Launch_9.2.18_11

15 . 03 . 2018

MyOrganicsBrandShowcase

On Friday 9th February, AMPR alongside Chemist Warehouse Group showcased the new My Organics range with an exclusive sit-down lunch and styling masterclass at The Butler in Sydney.

Key media were treated to a gourmet spread whilst hair stylist Suzanne Henderson demonstrated use of the My Organics products on brand ambassador and host of the event Silvana Philippoussis.

The My Organics range is exclusive to Chemist Warehouse stores nationwide and online.

 

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SYDNEY, AUSTRALIA - FEBRUARY 07:  A model showcases designs by Zimmerman during the David Jones Autumn Winter 2018 Collections Launch at Australian Technology Park on February 7, 2018 in Sydney, Australia.  (Photo by Mark Nolan/Getty Images for David Jones)

14 . 02 . 2018

DavidJonesAW18CollectionsLaunch

The Australian Technology Park in Sydney lit up on Wednesday evening 7th February, for the annual David Jones AW18 Collections Launch.

New David Jones Ambassador Victoria Lee took centre stage alongside veteran David Jones Ambassador Jessica Gomes and International Model Jordan Barret to showcase the latest new season trends available at David Jones this season. 

Guests including Kate Waterhouse, Cheyenne Tozzi, Anna Heinrich and Tim Roberts, Lindy Lim, Karl Stefanovic, Pip Edwards, Ksenija Lukich, Sam and Phoebe Burgess were treated to supper designed by renowned Chef Neil Perry, whilst they watched the spectacular show and the visual treat of hologram technology that featured throughout the space.

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ViktoriaAndWoods_Sorrento_StoreEvent_StreetSmith_WebRes-301

22 . 12 . 2017

Viktoria&WoodsBoutiqueLaunch

Viktoria & Woods launched their first coastal boutique in the beautiful beachside town of Sorrento.

To celebrate the opening, an in store brunch was held with VIP’s, friends of the brand and local guests. Guests enjoyed local Willow Creek sparkling wine and a selection of delectable treats from Cookes Catering.

The new boutique is located at 113 Ocean Beach Road, Sorrento and is open 7 days.

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BONDI PROTEIN CO LAUNCH HI RES-34_preview

22 . 12 . 2017

BONDIPROTEINCO

On Friday 24 November, AMPR worked alongside Chemist Warehouse to celebrate all things Bondi Protein Co with a launch event in Bondi, Sydney.

Key media and influencers in attendance started the day with a sweat session at F45 Bondi, followed by a DIY smoothie bowl breakfast at Vida Surf Café featuring Bondi Protein Co protein.

Bondi Protein Co was created by fitness and lifestyle entrepreneur Christian Rocchi, and is sold exclusively through Chemist Warehouse and My Chemist stores nationwide.

www.chemistwarehouse.com.au

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D'lumiere_Media Launch_22.11.17_35_preview

18 . 12 . 2017

D’LumiereEsthetiqueSkinCareLaunch

On Wednesday 22nd November, AMPR officially launched the D’Lumiere Esthetique skin care line created by renowned cosmetic surgeon Dr Daniel Lanzer with a VIP intimate sit down event for 25 at the stunning La Porte Deux in Roseberry, Sydney.

Key media and influencers were treated to a gourmet healthy breakfast by Cook and Waiter while Dr Daniel Lanzer educated guests on the benefits and results that can be achieved with the concentrated, high potency skin care regime. Specialist clinic staff were also on hand for product testing and to offer guests express treatments.

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AMPR_Sydney Showroom_22.11.17_8

18 . 12 . 2017

AMPRAW18Showings

From the 21st -23rd of November, AMPR hosted the Autumn Winter 18 showings at the beautiful La Porte Space in Rosebery, Sydney.

Over 75 media, influencers and stylists attended the space to preview upcoming ranges and products from AMPR’s clients across fashion, beauty and lifestyle. 

Guests were treated to delicious Bourke Street Bakery pastries and coffee while they were escorted around the space by an AMPR team member who explained the brand story, key messaging and product offering for each client.

As a result, the Showings generated strong editorial outcomes for all clients in addition to raising brand awareness.

The next AMPR showings will be hosted in Sydney in May 2018, please get in touch for more information.

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Instagram Update