Fashion

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24 . 04 . 2018

ZaraOnlineStoreLaunch

On Tuesday 13th March, AMPR worked alongside the international fashion giant to launch its online store within Australia and New Zealand.

The strategic campaign, inclusive of a VIP event and national influencer and press kit distribution, supported the roll out of Zara.com.

Held at Sydney’s iconic Bennelong Restaurant, Sydney Opera House, guests were able to browse some of Zara’s latest womenswear, menswear and kidswear collections over champagne and canapes, seeing the night off with a spectacular fireworks display.

Event attendees were offered exclusive access to Zara.com ahead of the official launch, exploring and purchasing from the Australian online site.

Key attendees included major fashion magazine editors, industry stylists, celebrities and influencers.

To shop: Zara.com/AU Zara.com/NZ

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24 . 04 . 2018

KOOKAIAW’18‘LAPARISIENNE’RUNWAYSHOW

On Tuesday 27th March, AMPR worked alongside leading women’s fashion label KOOKAI to launch their Autumn-Winter ‘La Parisienne’ collection amidst a French-styled streetscape in the heart of Melbourne.

The face of the runway show, Kelly Gale, lead a Parisian-style posse of models down the runway as snow fell from above the flame trees, street lamps and bench seats lining their path.

The exclusive runway show hosted 250 VIPs, media and influencers including Ellie Gonsalves, Brooke Hogan, Nick & Rozalia Russian, Ruby Brownless, Brooke & Jackson Warne, Klaus Bana, Rebecca Harding, Vydia Rishie, Suze Eskander, Lana Wilkinson and more.

AMPR developed and managed the guest list for the event and rolled out a media relations strategy that secured coverage across print and online publications such as Herald Sun, The Age, Body + Soul, Popsugar, InStyle Online, Fashion Journal, Vogue Online, Cosmopolitan Online, Whimn and more.

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24 . 04 . 2018

TedBakerFuchsia

Internationally renowned brand Ted Baker played host to ‘#BrighterFuchsias, an intimate event aiming to empower women to reach their goals featuring Australian entrepreneur, Lisa Messenger.

The event was held on Tuesday 20th March 2018 at Ted Baker Westfield Bondi Junction in celebration of Ted’s ‘Back to the Fuchsia’ Collection.

Attendees included media and influencers who engaged in insightful conversation with Lisa, who shared inspiring advice, tips on achieving life and career goals, and shared her recommendations on how to create a #BrighterFuchsia.

Guests also received a complimentary copy of Lisa Messenger’s book, along with enjoying drinks and canapes whilst perusing the new collection.  

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29 . 03 . 2018

SussanAW18Launch

On Wednesday, 15th March, AMPR worked alongside leading Australian women’s retailer Sussan, to launch their Autumn Winter 2018 Collection at Fitzroy’s new Bentwood Café.

Hosted by Gorgi Coghlan, the event showcased the stylish new collection to around 40 industry guests including fashion bloggers Tash Sefton and Jess Alizzi and stylists Natalie Crighton and Philip Boon. 

Joining Gorgi for a panel discussion on the new collection and the season’s latest trends were Sussan’s head buyer Anna La Pira, and celebrity stylist, Suzy Eskander.

Folklore florals, heritage checks, patch work prints and playful materials with texture tactile along with a fresh update of neutral tones, shades of grey and rich hues of berries and green were heavily featured on the day, being key details of the March and April collections.

In addition to the statement colours and prints, the new collection launch saw knitwear take centre stage, through cable knits, florals, stripes, check, herringbone and lofty yarns, while ultimate cover ups, such as the “it” faux shearling jacket, faux fur and tweed coat, were must haves at the event.

To really showcase the versatility of the collection, Suzy styled three different looks on the day, incorporating statement pieces such as the Camel Trench, key seasonal colours such as bold red and deep plum, and the new fashion accessories from the brand.

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26 . 03 . 2018

2018VIRGINAUSTRALIAMELBOURNEFASHIONFESTIVAL

In March 2018, Virgin Australia Melbourne Fashion Festival celebrated fashion, arts and ideas in the country’s largest consumer fashion event.

The 22nd year of The Festival pulled focus to the themes for of Fashion, Future and Technology.

The Festival saw 50 runway events taking place across the entire program including a new Exclusive Bridal Runway presented by Harper’s Bazaar Bride. The runways showcased the season’s leading trends, presented by designers such as CAMILLA AND MARC, Dion Lee, Carla Zampatti, Alice McCall, Rachel Gilbert and P.E Nation to name a few. 

The Ideas and Arts program focused on the themes of sustainability, ethical fashion and exploring technology. Highlights included the Marimekko exhibition at the Bendigo Art Gallery, the Mira Mora and Lisa Gorman talk at Heide Museum and the You Can’t Do That Exhibition at Melbourne Museum.

The Ideas program boasted the most impressive line-up of women speakers in The Festival’s history, including Liane Moriarty, internationally acclaimed best-selling author of Big Little Lies, Wen Zhou, Chief Executive Officer of 3.1 Phillip Lim and Fanny Moizant, founder of Vestiaire Collective.

Special guests included UnReal’s Kassandra Clementi, Helena Christensen and Rebecca Judd.

With the majority Runway tickets sold out, the 22nd year of The Festival proved to be one of the most successful in the Festival’s history. Highlight coverage included Channel 9, 10 and 7 news features and weather crosses, M Mag cover feature story and the Herald Sun Mad March cover.

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SYDNEY, AUSTRALIA - FEBRUARY 07:  A model showcases designs by Zimmerman during the David Jones Autumn Winter 2018 Collections Launch at Australian Technology Park on February 7, 2018 in Sydney, Australia.  (Photo by Mark Nolan/Getty Images for David Jones)

14 . 02 . 2018

DavidJonesAW18CollectionsLaunch

The Australian Technology Park in Sydney lit up on Wednesday evening 7th February, for the annual David Jones AW18 Collections Launch.

New David Jones Ambassador Victoria Lee took centre stage alongside veteran David Jones Ambassador Jessica Gomes and International Model Jordan Barret to showcase the latest new season trends available at David Jones this season. 

Guests including Kate Waterhouse, Cheyenne Tozzi, Anna Heinrich and Tim Roberts, Lindy Lim, Karl Stefanovic, Pip Edwards, Ksenija Lukich, Sam and Phoebe Burgess were treated to supper designed by renowned Chef Neil Perry, whilst they watched the spectacular show and the visual treat of hologram technology that featured throughout the space.

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22 . 12 . 2017

Viktoria&WoodsBoutiqueLaunch

Viktoria & Woods launched their first coastal boutique in the beautiful beachside town of Sorrento.

To celebrate the opening, an in store brunch was held with VIP’s, friends of the brand and local guests. Guests enjoyed local Willow Creek sparkling wine and a selection of delectable treats from Cookes Catering.

The new boutique is located at 113 Ocean Beach Road, Sorrento and is open 7 days.

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18 . 12 . 2017

AMPRAW18Showings

From the 21st -23rd of November, AMPR hosted the Autumn Winter 18 showings at the beautiful La Porte Space in Rosebery, Sydney.

Over 75 media, influencers and stylists attended the space to preview upcoming ranges and products from AMPR’s clients across fashion, beauty and lifestyle. 

Guests were treated to delicious Bourke Street Bakery pastries and coffee while they were escorted around the space by an AMPR team member who explained the brand story, key messaging and product offering for each client.

As a result, the Showings generated strong editorial outcomes for all clients in addition to raising brand awareness.

The next AMPR showings will be hosted in Sydney in May 2018, please get in touch for more information.

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18 . 12 . 2017

Dolce&GabbanaChadstoneBoutiqueLaunch

On Thursday 23rd November, AMPR was honoured to launch Dolce & Gabbana’s Chadstone boutique. The boutique features women’s and men’s ready to wear, accessories, shoes and women’s evening collection.

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