Fashion

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22 . 12 . 2017

Viktoria&WoodsBoutiqueLaunch

Viktoria & Woods launched their first coastal boutique in the beautiful beachside town of Sorrento.

To celebrate the opening, an in store brunch was held with VIP’s, friends of the brand and local guests. Guests enjoyed local Willow Creek sparkling wine and a selection of delectable treats from Cookes Catering.

The new boutique is located at 113 Ocean Beach Road, Sorrento and is open 7 days.

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18 . 12 . 2017

AMPRAW18Showings

From the 21st -23rd of November, AMPR hosted the Autumn Winter 18 showings at the beautiful La Porte Space in Rosebery, Sydney.

Over 75 media, influencers and stylists attended the space to preview upcoming ranges and products from AMPR’s clients across fashion, beauty and lifestyle. 

Guests were treated to delicious Bourke Street Bakery pastries and coffee while they were escorted around the space by an AMPR team member who explained the brand story, key messaging and product offering for each client.

As a result, the Showings generated strong editorial outcomes for all clients in addition to raising brand awareness.

The next AMPR showings will be hosted in Sydney in May 2018, please get in touch for more information.

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18 . 12 . 2017

Dolce&GabbanaChadstoneBoutiqueLaunch

On Thursday 23rd November, AMPR was honoured to launch Dolce & Gabbana’s Chadstone boutique. The boutique features women’s and men’s ready to wear, accessories, shoes and women’s evening collection.

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18 . 10 . 2017

AMPRMelbourneSpringShowings

Last month, AMPR hosted the Spring Showings in the AMPR office with over 50 media, influencers, bloggers and stylists in attendance throughout the course of the day. Featuring fashion, beauty, homewares and lifestyle ranges from  clients, we facilitated one-on-one specialised appointments for all guests.

To accompany the day, AMPR curated a delicious grazing table as well as offering healthy smoothies from Bondi Protein Co, coffee from Niccolo, espresso martinis from Melbourne Martini and express beauty treatments by D’Lumiere Esthetique.

Guests left with specially curated posies from Daily Blooms and gift bags full of fashion and beauty samples for them to enjoy.

The next AMPR showings will take place at La Porte Deux Sydney, in November 2017.

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L&L Room set up

14 . 08 . 2017

LEO&LINLAUNCHEVENT

On Thursday August 3rd, AMPR  launched Melbourne based luxury women’s fashion label LEO & LIN with an intimate, VIP dinner at the George Ballroom. Media and VIP guests previewed the Spring/ Summer 2017 ‘Alice.Alice’ collection as well as the Autumn/ Winter collection through a contemporary fashion show and installation. 

Guests were treated to a delicious dinner, which was adorned with gorgeous floral arrangements and glamorous table settings, prepared by Giannarelli Events. 

With a room full of journalists, stylists and VIP guests, the night had strong editorial and social media presence. 

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15 . 06 . 2017

BaredManchesterLane&JoshGibsonCollaborationLaunchEvent

A selection of media and VIP guests celebrated the official opening of Bared Footwear’s second store in Manchester Lane and the launch of their collaboration with Hawthorn Footballer Josh Gibson. 

Over 250 guests attended the new venue to experience the launch catered by Peter Rowland – enjoying the likes of Pressed Pork Belly Bao, Molasses Roast Lamb, Seared Tuna and Duck & Pomegranate Cigars. The night was jam packed with Jazz music and entertainment, including a pop-up Donut Time station, Gin tasting and a lucky dip with free shoes or discount vouchers for guests. 

The event achieved over 200 social media posts as well as extensive print and online coverage. Overall the event provided a fantastic opportunity to launch the new store and collaboration with Josh Gibson from a range of different media platforms. 

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VAMFF

20 . 03 . 2017

The2017VirginAustraliaMelbourneFashionFestival

Now in it’s 21st year, the Virgin Australia Melbourne Fashion Festival presented the longest festival to date, hosting an impressive 19 days of fashion and cementing Melbourne as Australia’s premier Fashion destination.
 
Spanning over three style packed weekends, the 2017 program encompassed three major pillars; Fashion, Arts and Ideas, further affirming the Festival’s position as one of the world’s largest and most respected consumer fashion events. 
 
The Gala Runway, presented by David Jones and supported by Vogue Australia, kick started the world class runway schedule at the Royal Exhibition Building with the the largest line up of Australian and International designers, while the Virgin Australia Grand Showcase, supported by marie claire, honoured the extraordinary talents of Camilla and Marc.
 
With VAMFF now comfortably settled into its iconic home, The Royal Exhibition Building and Melbourne Museum Precinct, this year’s Plaza space came alive with exciting new activations. Supported by the City of Melbourne, The Plaza was the place to be snapped by street style photographers. The Festival’s immersive outdoor hub hummed with activity and excitement each evening of Premium Runway week. Attendees made the most of the Melbourne’s unseasonably warm autumn weather enjoying activations hosted by VAMFF partners including Asahi and Chadstone.
 
The Festival’s ideas program and business events featured international keynote speakers Alexander Elicha and Nicolas Dreyfus of The Kooples, Luca Alessi, designer and entrepreneur Cynthia Rowley and Adidas Originals Director of Collaborations Rachel Muscat.
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03 . 03 . 2017

VAMFF2017LaunchatGovernmentHouse

The official Virgin Australia Melbourne Fashion Festival launched at Government House, Melbourne on 1st March 2017. Her Excellency the Honourable Linda Dessau AC Governor alongside Festival CEO Graeme Lewsey and Festival Chairman, Laura Anderson welcomed the beginning of VAMFF 2017 alongside special guests Australian actress Bella Heathcote, David Jones Ambassador Jess Gomes, VIP guests Olympia Valance and Jodi Gordon, industry guests, fashion designers and Festival advocates for a celebration marking the beginning of what will be a Festival packed full of fashion, excitement  and diversity.

The Virgin Australia Melbourne Fashion festival will run from 1-19 March 2017.   

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03 . 03 . 2017

TheVirginAustraliaMelbourneFashionFestivalfor2017HasBegun!

The Virgin Australia Melbourne Fashion Festival for 2017 has begun. See below our top 5 events that you simply cannot miss!

1. Gala Runway Presented by David Jones Tuesday 14th March, 7:30pm

The largest line-up of designers on the runway can be found at the Gala Runway Presented by David Jones. See striking and fashion forward collections from designers including Camilla, Christopher Esber, Bassike, Bec & Bridge, Camilla and Marc, Jac + Jack, KITX, Jack London, Manning Cartell, macgraw, Scanlan Theodore and Viktoria and Woods. Make sure you have plenty of time before and after the Gala Runway to check out the first day of The Plaza. Eat, drink and play amongst pop up’s from some of our favourite producers including Ashahi, Lavazza and Chandon and experience the Westfield Photo Oasis amongst the likes of fashion designers, bloggers and celebrities. This is an event not to miss! Tickets are available at www.tickettek.com.au/VAMFF 

2. Fashion Weekend in Stonnington 4-5th March 

Experience the Festivals first ever Fashion Weekend with City of Stonnington playing host to a jam packed weekend of fashion. Fall head over heels for the latest trends presented by the very best retailers from Chapel St, High St and Toorak Rd followed by high tea at the Malvern Town hall for the perfect energy boost to keep you energised for the rest of the weekend. The most delectable treats will be provided by Peter Rowland catering in what will be in incredibly elegant affair. Tickets available at www.tickettek.com.au/VAMFF

3. Virgin Australia Grand Showcase Thursday 16th March, 9pm

This years Virgin Australia Grand Showcase celebrates the success of brother-sister duo Camilla and Marc Freeman and their Australian Brand, Camilla and Marc. This runway celebrates the extraordinary talent of Australia’s most successful and globally recognised designers. Camilla and Marc presents effortless, contemporary designs which are elegant and an absolute standout in the Australian luxury womenswear market. Tickets are still available to this special event at www.tickettek.com/VAMFF

4. GQ Menswear Runway Friday 17th March, 9pm 

 Australian mens fashion is growing in leaps and bounds! Experience contemporary, colourful and creative designer in the largest menswear runway in the history of the Festival. Rub shoulders with bloggers, designers and celebrities at the GQ Menswear After Party at Spice Market with free entry and a complimentary Asahi Super Dry for all Menswear Runway ticket holders. Tickets can be purchased at www.tickettek.com.VAMFF

5. National Graduate Showcase Sunday 19th March, 7:30pm 

Fashion does not get fresher than this! Witness runways presented by a select few of the very best graduates selected from hundreds of eager and talented applicants. The debut of graduate collections on a world-class stage is an event that doesn’t come around often. Watch the dreams of emerging designers unfold in what could be the beginning of  globally successful fashion labels. Tickets on sale from $59 and are available at www.tickettek.com/VAMFF 

 

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