Health & Wellness

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19 . 06 . 2017

3INAArtFreedomCollectionLaunch

AMPR was on-boarded by 3INA Cosmetics to manage the launch of their first global collaboration Art Freedom – 3INA x Lockhart Embroidery with an exclusive event at the Melbourne Central store on Wednesday May 3rd.

The space outside the 3INA Melbourne Central store was activated for a stand up cocktail style launch party for 90 media, influencers and talent  incorporating key interactive elements including: I Scream Nails feature nail bar, makeup tips and touch-ups with Tre Dallas and live art creation by renowned Australian artist Neryl Walker.

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01 . 06 . 2017

MazdaCX-5WeekendEscape

To celebrate the launch of the Next-Gen CX-5, AMPR worked with Mazda Australia to secure a guest list of lifestyle media and influencers to deliver an exclusive drive weekend in the beautiful Noosa, Queensland.

The weekend boasted a drive program throughout the picturesque Sunshine Coast where guests experienced the full potential of the newly launched CX-5.

Weekend activities included surfing, beach yoga, stand-up paddle boarding and a cooking class at Noosa’s famed Wasabi Restaurant before guests were surprised with a night of glamping in a private, beachfront location, which was a highlight for many.

Celebrity chef, Adam Dundas-Taylor put on a show while preparing meals as guests dined under the stars with the ocean’s charm only meters away.

All elements of the weekend were strategically created to introduce the Mazda CX-5 as the ultimate adventure car to escape the city by creating experiences and picture opportunities at every turn.

Guests included the likes of Mazda ambassadors Alex Chumpy Pullin and Jodi Anasta, key media from Women’s Health Magazine, Instyle, News.com, Buro 24/7, A Conscious Collection and The Editorialists, supermodels Megan Irwin and Elyse Knowles and fitness advocates, the Base Body Babes.

AMPR are thrilled to continue the on-going relationship with Mazda Australia, driving strategy and success across the lifestyle media landscape.

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23 . 02 . 2017

GreenfieldsLaunch

On Thursday 23rd February, Greenfields Albert Park hosted an exclusive cocktail launch event with 500 key industry leaders, VIP’s, influencers, bloggers, socials and media. 

The event provided guests the opportunity to experience the venue first hand and enjoy the delicious hors d’oeuvres by Head Chef Nick Korceba; including the pan fried halloumi burger, oregano hummus and alfalfa and steamed fish in a pillow of BBQ shitakes, soba noodle and miso salad.

Guests enjoyed a beautiful ‘Welcome To The Country’ indigenous smoke ceremony followed by entertainment by Esh and Yolanda, Sarah C and John Course. 

The Greenfields Albert Park cocktail launch event generated strong coverage outcomes, across online, print and  social media platforms, establishing the newest Albert Park venue as a ‘must visit’ destination in Melbourne.

The eatery is open Wednesday – Sunday from 7am as well as available for private functions.

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23 . 02 . 2017

GreenfieldsAlbertPark‘MindfulMorning’

To celebrate the launch of Greenfields Albert Park, AMPR invited key industry leaders and influencers to attend a beautiful sunrise yoga and meditation class, led by Masha (Happy Melon) and Laura (One Giant Mind), whilst enjoying relaxing acoustics by Josh Blau. The session was then followed by a delicious breakfast on the beautiful Greenfields Deck overlooking Albert Park Lake and the luscious natural parklands.

The event provided guests the opportunity to experience the venue first hand and enjoy the yummy eatery breakfast menu items; including the summer melon & sunflower seed granola, soaked chia seed, berries and pollen or the silken tofu and brown rice congee with soft eggs, shallot soil and nori salad.

The Greenfields Albert Park yoga and breakfast event generated strong media outcomes, across online media and social media platforms, establishing the newest Albert Park venue as a ‘must visit’ destination in Melbourne.

The eatery is open Wednesday – Sunday from 7am and the space is also available for functions and private bookings.

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18 . 11 . 2016

ParisHiltonGoldRushLaunch

On Thursday November 17th, AMPR worked alongside the Chemist Warehouse team and Kelly Black to gather 350 top-tier media, influencers and key CWG stakeholders to promote the launch of Paris Hilton Gold Rush with a luxe, gold themed VIP event at Crown’s iconic Club 23.

Hosted by comedian Ash Williams, guests were treated to delicious canapés, whilst enjoying entertainment from DJs Chloe Wilson and Chloe Maggs followed by a Q & A with the woman of the hour, Paris Hilton.

The event garnered both social media and editorial coverage.

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3ina

13 . 06 . 2016

3INACosmeticsAustralianBrandLaunch

To celebrate global cosmetics brand 3INA’s launch to the Australian market, AMPR invited key Sydney media, bloggers and influencers to a beautiful brand experience at Megan Morton’s Studio in Rosebery.

Styled by Louisa Curtis and hosted by global brand founders Mark Eve and Pablo Rivera, guests were treated to an art gallery set-up,  encompassing a full sensory and immersive brand experience.

Creative category leaders – dubbed “3INA Makers” – added their artistic flair to the event. Highlights included a nail bar from I Scream Nails, sound by DJ Feline (Meg Waldron) and stunning Illustrator Sara Riley colouring her 3INA illustration during the event.

The 3INA Australian brand Launch generated strong media outcomes across print, online media and social media platforms, establishing the global brand as the ultimate make-up offering for affordable luxury.

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06 . 06 . 2016

HappyPlaceVIPPreviewEvent

On Friday 3rd June, a hand-picked group of Melbourne social influencers gathered together to celebrate the pending launch of Lola Berry’s Happy Place juice bar in South Melbourne Market.
 
Upon entering the urban oasis at the Glasshaus Nursery, guests were greeted by Lola Berry and served Happy Place juices. Lola then led an intimate yoga class for the group which was followed by breakfast, offering a variety of the dishes available at Happy Place.
 
The VIP Preview event resulted in media activity across all key platforms for the brand, including print, digital and social media, creating excitement and anticipation for the Happy Place doors to open to the public the following week.

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09 . 09 . 2015

UltimateSwisseWanderlustpreview

In the lead up to the upcoming Sunshine Coast Wanderlust Festival in October, AMPR and Swisse Wellness hosted a preview experience in Byron Bay, hosted by Swisse ambassador Ashley Hart

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24 . 03 . 2015

PressedJuicesH-Van

AMPR was excited to recently launch the new Pressed Juices H-Van to Melbourne media

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Instagram Update