15 . 03 . 2018
On Friday 9th February, AMPR alongside Chemist Warehouse Group showcased the new My Organics range with an exclusive sit-down lunch and styling masterclass at The Butler in Sydney.
Key media were treated to a gourmet spread whilst hair stylist Suzanne Henderson demonstrated use of the My Organics products on brand ambassador and host of the event Silvana Philippoussis.
The My Organics range is exclusive to Chemist Warehouse stores nationwide and online.
18 . 12 . 2017
On Wednesday 22nd November, AMPR officially launched the D’Lumiere Esthetique skin care line created by renowned cosmetic surgeon Dr Daniel Lanzer with a VIP intimate sit down event for 25 at the stunning La Porte Deux in Roseberry, Sydney.
Key media and influencers were treated to a gourmet healthy breakfast by Cook and Waiter while Dr Daniel Lanzer educated guests on the benefits and results that can be achieved with the concentrated, high potency skin care regime. Specialist clinic staff were also on hand for product testing and to offer guests express treatments.Read More
19 . 06 . 2017
AMPR was on-boarded by 3INA Cosmetics to manage the launch of their first global collaboration Art Freedom – 3INA x Lockhart Embroidery with an exclusive event at the Melbourne Central store on Wednesday May 3rd.
The space outside the 3INA Melbourne Central store was activated for a stand up cocktail style launch party for 90 media, influencers and talent incorporating key interactive elements including: I Scream Nails feature nail bar, makeup tips and touch-ups with Tre Dallas and live art creation by renowned Australian artist Neryl Walker.Read More
18 . 11 . 2016
On Thursday November 17th, AMPR worked alongside the Chemist Warehouse team and Kelly Black to gather 350 top-tier media, influencers and key CWG stakeholders to promote the launch of Paris Hilton Gold Rush with a luxe, gold themed VIP event at Crown’s iconic Club 23.
Hosted by comedian Ash Williams, guests were treated to delicious canapés, whilst enjoying entertainment from DJs Chloe Wilson and Chloe Maggs followed by a Q & A with the woman of the hour, Paris Hilton.
The event garnered both social media and editorial coverage.Read More
13 . 06 . 2016
To celebrate global cosmetics brand 3INA’s launch to the Australian market, AMPR invited key Sydney media, bloggers and influencers to a beautiful brand experience at Megan Morton’s Studio in Rosebery.
Styled by Louisa Curtis and hosted by global brand founders Mark Eve and Pablo Rivera, guests were treated to an art gallery set-up, encompassing a full sensory and immersive brand experience.
Creative category leaders – dubbed “3INA Makers” – added their artistic flair to the event. Highlights included a nail bar from I Scream Nails, sound by DJ Feline (Meg Waldron) and stunning Illustrator Sara Riley colouring her 3INA illustration during the event.
The 3INA Australian brand Launch generated strong media outcomes across print, online media and social media platforms, establishing the global brand as the ultimate make-up offering for affordable luxury.