Launches

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26 . 06 . 2018

2018StellaArtoisCaulfieldCupCarnival|MalibuLaunch

From Melbourne to Malibu: The 2018 Stella Artois Caulfield Cup Carnival will Turn Racing on its Head

AMPR was delighted to support the Melbourne Racing Club (MRC) as it launched the 2018 Stella Artois Caulfield Cup Carnival with an exciting international program in Malibu, California. 

 The activity saw AMPR head to the exclusive beachside location to capture content and host a beautiful VIP event.

 Herald Sun and David Jones ambassador Victoria Lee travelled to California to capture beautiful content on the sands of the idyllic Paradise Cove beach and the iconic Malibu pier. 

 A stunning event, held at Nobu Malibu, became a celebration of racing and all it encompasses for racing VIPs and much-loved Aussies making their mark in LA. The group gathered under the blue skies of Malibu to officially launch MRC’s 2018 ticketing.

The results obtained from the 2018 Malibu launch campaign, along with the positive ‘social echo’ received from verbal feedback, all suggest that the Malibu campaign successfully set yet another local standard for a prosperous 2018 Stella Artois Caulfield Cup Carnival campaign. 

This activity has solidified the Melbourne Racing Club’s ethos of delivering the unexpected, with punters privy to an international campaign that has again, made-good on its promise to truly ‘break with convention’.

 

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23 . 05 . 2018

RebelBlueWindsorLaunch

Rebel Blue launched on Chapel Street, Windsor on Thursday 10th May offering Greek inspired food, with a twist. 

Guests included George Calombaris and his wife Natalie, celebrity hairdresser Joey Scandizzo, Georgia Love and Lee Elliott, DJ Andy Murphy, Klaus Bana and Demi Brereton. 

AMPR developed and managed the guest list for the event and rolled out a media relations strategy that secured coverage across print and online publications such as the Sunday Herald Sun, Urban List, Daily Mail etc. 

Diners were welcomed to dishes bursting with flavour and spirit, accompanied by unique cocktails. Rebel Blue favours fun dining over fine dining and is far from your average Greek Taverna. 

 

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24 . 04 . 2018

ZaraOnlineStoreLaunch

On Tuesday 13th March, AMPR worked alongside the international fashion giant to launch its online store within Australia and New Zealand.

The strategic campaign, inclusive of a VIP event and national influencer and press kit distribution, supported the roll out of Zara.com.

Held at Sydney’s iconic Bennelong Restaurant, Sydney Opera House, guests were able to browse some of Zara’s latest womenswear, menswear and kidswear collections over champagne and canapes, seeing the night off with a spectacular fireworks display.

Event attendees were offered exclusive access to Zara.com ahead of the official launch, exploring and purchasing from the Australian online site.

Key attendees included major fashion magazine editors, industry stylists, celebrities and influencers.

To shop: Zara.com/AU Zara.com/NZ

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15 . 03 . 2018

BondiProteinCoVeganLaunch

On Tuesday 26th February, AMPR worked alongside Chemist Warehouse to launch the new Bondi Protein Co vegan range at Studio PP in South Yarra.

Influencers began their morning with a HIT session followed by a vegan breakfast incorporating the new protein.

The new vegan range is a gluten free, pea and rice protein that is naturally flavoured and sweetened designed to support weight loss programs. Bondi Protein Co is exclusive to Chemist Warehouse stores nationwide.

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SYDNEY, AUSTRALIA - FEBRUARY 07:  A model showcases designs by Zimmerman during the David Jones Autumn Winter 2018 Collections Launch at Australian Technology Park on February 7, 2018 in Sydney, Australia.  (Photo by Mark Nolan/Getty Images for David Jones)

14 . 02 . 2018

DavidJonesAW18CollectionsLaunch

The Australian Technology Park in Sydney lit up on Wednesday evening 7th February, for the annual David Jones AW18 Collections Launch.

New David Jones Ambassador Victoria Lee took centre stage alongside veteran David Jones Ambassador Jessica Gomes and International Model Jordan Barret to showcase the latest new season trends available at David Jones this season. 

Guests including Kate Waterhouse, Cheyenne Tozzi, Anna Heinrich and Tim Roberts, Lindy Lim, Karl Stefanovic, Pip Edwards, Ksenija Lukich, Sam and Phoebe Burgess were treated to supper designed by renowned Chef Neil Perry, whilst they watched the spectacular show and the visual treat of hologram technology that featured throughout the space.

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24 . 11 . 2017

4DX

Together with Village Cinemas, AMPR were thrilled to open the first 4DX cinema in Australia. The 4DX cinema officially opened its doors on Thursday 26 October at Century City Walk. The 4DX cinema amplifies the normal cinema-going experience introducing for the first time specially designed motion chairs that will move the audience to match the action on screen, and environmental effects such as wind, bubbles, fog, scent and lighting work in synchronism to bring the big screen to life.  

The exclusive guest list included the likes of Neighbours actors Travis Burns and Lilly Van Der Meer, Bachelorette star Lee Elliott, TV Presenter Shura Taft and model Carly Gordon. Guests were the first to experience the new 4DX cinema with a screening of the highly anticipated film Thor: Ragnarok.

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18 . 10 . 2017

ShopkinsExclusivePinkCarpetPremiere

On Saturday 23rd September, AMPR worked alongside Moose Toys to launch the new Shopkins movie, Shopkins: World Vacation with an exclusive Pink Carpet Premiere at Chadstone Shopping Centre.

Media and influencer guests included Jesus and Steph Loloya, Jane Scandizzo, Rachel Watts, Michelle Greene, Kim Wilson, Mikey Cahill, Rodrigo Vargas and more.

The film will premiere to the public from Thursday 5th October 2017.

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18 . 10 . 2017

BaroqHouseRe-Launch

On Thursday 5th October Baroq House opened its doors to a revamped, opulent 3 level mansion style cocktail bar after a 3-year renovation hiatus. Guests enjoyed signature Baroq cocktails including the white chocolate passionfruit martini, oysters with scampi caviar and smoked chocolate cigars from Om Nom at the Adelphi. Spectacular performers delighted special guests including Ricki-Lee Coulter, Kris Smith, Rob Mills, Dane Swan, Illy and Alex Nation.

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18 . 10 . 2017

ChemistWarehouseZippedLegendFragranceLaunch

On Friday 6th October, AMPR worked alongside the Chemist Warehouse team to officially launch the new Zipped Legend fragrance available exclusively through the groups stores in addition to unveiling the winner of the nation-wide search to find the next Zipped Man.

Judges were on the hunt for a confident, well-rounded Australian guy who embodies the Zipped Man brand ethos of happiness, masculinity, wellness and style. To be in the running, individuals had to exemplify physical fitness, a healthy and active lifestyle and demonstrate that they love life and lead by positive example.

After taking part alongside the other top 6 finalists (all exceptionally strong contenders) in a photo shoot and television commercial filming, Lawrence Templar wowed the entire team and successfully delivered a strong and professional image and TVC.  He was announced as the winner of the competition and face of the Zipped Legend fragrance at the exclusive cocktail party.

Over 140 guests including media, influencers and stakeholders enjoyed gourmet canapes and beverages at Melbourne’s iconic Bond Bar in the CBD, with entertainment by the talented DJ Khan and turntable star DJ Horizon.

 

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