Lifestyle

DELTA by Delta Goodrem_20.4.17_128

19 . 06 . 2017

DeltabyDeltaGoodremFragranceLaunch

On Thursday April 20th, AMPR worked alongside the Chemist Warehouse and Bondi Perfume Co teams to gather 200 top-tier media, influencers and key CWG stakeholders to promote the launch of Delta Goodrem’s debut fragrance Delta by Delta Goodrem which is available exclusively through the retail group.

Held at the beautiful Beta Bar in Sydney, the venue was adorned with florals, greenery and locally made dream catchers capturing the boho –chic nature of the fragrance and personality of Delta herself.

Hosted by dynamic father and son duo Richard and Christian Wilkins, guests were treated to delicious canapés whilst enjoying entertainment from Dj Kristy and the iconic Feenix Pawl. 

The event garnered strong editorial and social media buzz.

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Mazda_VG_3 copy

02 . 06 . 2017

MazdaAustralia’sDinnerWithVanGogh

AMPR recently worked with Mazda Australia to execute a private media dinner inside the exclusive James Fairfax Gallery at the National Gallery of Victoria in celebration of Mazda Australia’s 15 year partnership with Art Exhibitions Australia and the NGV.

AMPR secured a guest list of top-tier Australian media from the likes of Pacific Magazines, News Corp, Fairfax and Channel 9 to celebrate the Melbourne Winter Masterpieces exhibition: Van Gogh and the Seasons.

The 30 guests were treated to a curator led tour of the exhibition followed by a three-course meal under famous artwork such as Tiepolo’s Banquet of Cleopatra, while a trio of strings added a stunning ambiance to the evening.

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01 . 06 . 2017

MazdaCX-5WeekendEscape

To celebrate the launch of the Next-Gen CX-5, AMPR worked with Mazda Australia to secure a guest list of lifestyle media and influencers to deliver an exclusive drive weekend in the beautiful Noosa, Queensland.

The weekend boasted a drive program throughout the picturesque Sunshine Coast where guests experienced the full potential of the newly launched CX-5.

Weekend activities included surfing, beach yoga, stand-up paddle boarding and a cooking class at Noosa’s famed Wasabi Restaurant before guests were surprised with a night of glamping in a private, beachfront location, which was a highlight for many.

Celebrity chef, Adam Dundas-Taylor put on a show while preparing meals as guests dined under the stars with the ocean’s charm only meters away.

All elements of the weekend were strategically created to introduce the Mazda CX-5 as the ultimate adventure car to escape the city by creating experiences and picture opportunities at every turn.

Guests included the likes of Mazda ambassadors Alex Chumpy Pullin and Jodi Anasta, key media from Women’s Health Magazine, Instyle, News.com, Buro 24/7, A Conscious Collection and The Editorialists, supermodels Megan Irwin and Elyse Knowles and fitness advocates, the Base Body Babes.

AMPR are thrilled to continue the on-going relationship with Mazda Australia, driving strategy and success across the lifestyle media landscape.

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26 . 05 . 2017

TheChadstoneDiningTerraceProgressiveDinner

A selection of media and VIP guests experienced an exclusive progressive dining experience hosted by esteemed chef, Neil Perry in the newly opened Chadstone Dining Terrace.
 
The Chadstone Dining Terrace houses a range of premier dining destinations including Fonda, The Burger Project, Mezz Bar and Kitchen, Woodstock Pizzicheria, Marae Izakaya, New Shanghai and Mama’s Buoi who were all able to show off their signature dishes to the lucky diners. The evening celebrated the extensive offerings that are now permanently available at Chadstone in a truly unique dining experience. 
 
This event achieved over 300 social media posts as well as radio broadcasting in several capital cities and was featured in the Herald Sun. Overall the event provided a fantastic opportunity for audiences to discover the Chadstone Dining Terrace from a range of different platforms and was a success for both Chadstone and AMPR. 

 

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APL PHOTOGRAPHY - www.aplphotography.com.au

23 . 02 . 2017

GreenfieldsLaunch

On Thursday 23rd February, Greenfields Albert Park hosted an exclusive cocktail launch event with 500 key industry leaders, VIP’s, influencers, bloggers, socials and media. 

The event provided guests the opportunity to experience the venue first hand and enjoy the delicious hors d’oeuvres by Head Chef Nick Korceba; including the pan fried halloumi burger, oregano hummus and alfalfa and steamed fish in a pillow of BBQ shitakes, soba noodle and miso salad.

Guests enjoyed a beautiful ‘Welcome To The Country’ indigenous smoke ceremony followed by entertainment by Esh and Yolanda, Sarah C and John Course. 

The Greenfields Albert Park cocktail launch event generated strong coverage outcomes, across online, print and  social media platforms, establishing the newest Albert Park venue as a ‘must visit’ destination in Melbourne.

The eatery is open Wednesday – Sunday from 7am as well as available for private functions.

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MazdaRF-JD-44 copy

21 . 02 . 2017

MazdaRFLaunch

AMPR assisted Mazda Australia with hosting 38 of Australia’s most influential lifestyle media including Jackie Frank, Tim Robards, Natalie Roser, Renae Ayris, Andi Csinger and Pia Muehlenbeck for a day of thrills, excitement and sophistication to launch the all-new Mazda MX-5 RF.

The day featured a reception at Sydney’s Carriageworks, a live sketch from Mazda Chief Designer, Masashi Nakayama, before putting the RF to the test with a drive through Sydney’s picturesque Northern Beaches to enjoy lunch at the famed Cottage Point Inn followed by a sea plane journey back to Sydney.

AMPR delivered an integrated media and social strategy in support of Mazda’s ongoing lifestyle media campaign and secured over 1.2 million social impressions.

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Somersby Polo in the City_Polo in the City_photographer Daniele Massacci...[3]

12 . 12 . 2016

SomersbyPoloLoungeatthePolointheCity

AMPR was thrilled to work with Asahi Premium Beverages for the highly anticipated debut of the Somersby Polo Lounge at the Polo in the City as a part of the national Urban Polo series. It was the first time Australia’s number one selling cider Somersby secured the naming rights sponsorship of the Polo Lounge, which ran nationally in Sydney, Brisbane, Melbourne, Perth and Adelaide.

The lounge played host to a number of special guests including Miss Universe Australia 2015 Monika Radulovic, Nadia Fairfax, Ksenija Lukich, Scherri Lee Biggs, Port Adelaide star Robbie Gray,  The Bachelor 2016 winner Alex Nation, and The Bachelorette 2016 contestants Courtney Dober, Cameron Cranley and Sam Johnston.

It was all about the cider this year with an array of Somersby’s delicious signature cocktail jugs featuring Apple, Pear and Blackberry to choose from whilst watching all the action of the Polo from the best seats in the house.

Within the lounge guests shared fun moments with friends playing lawn games including giant jenga and coits and taking part in the annual polo activities such as stomping the divots and watching fashions on the field.

Providing the finest in entertainment, hospitality and style, the 2016 Somersby Polo Lounge was truly an unmissable event.

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18 . 11 . 2016

ParisHiltonGoldRushLaunch

On Thursday November 17th, AMPR worked alongside the Chemist Warehouse team and Kelly Black to gather 350 top-tier media, influencers and key CWG stakeholders to promote the launch of Paris Hilton Gold Rush with a luxe, gold themed VIP event at Crown’s iconic Club 23.

Hosted by comedian Ash Williams, guests were treated to delicious canapés, whilst enjoying entertainment from DJs Chloe Wilson and Chloe Maggs followed by a Q & A with the woman of the hour, Paris Hilton.

The event garnered both social media and editorial coverage.

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Mazda CX-9

10 . 08 . 2016

All-newMazdaCX-9FamilyDay

On Thursday 14 July, Mazda Australia celebrated the launch of the all-new Mazda CX-9 on the sunny NSW Central Coast.

Families were invited to head on a short road trip to Peats Ridge where the kids crafted their own custom kites, played in the ball-pit and constructed the giant Mazda CX-9 puzzle all afternoon. A custom donut making station provided kids & adults alike plenty of entertainment for dessert.

 

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