23 . 05 . 2018
Rebel Blue launched on Chapel Street, Windsor on Thursday 10th May offering Greek inspired food, with a twist.
Guests included George Calombaris and his wife Natalie, celebrity hairdresser Joey Scandizzo, Georgia Love and Lee Elliott, DJ Andy Murphy, Klaus Bana and Demi Brereton.
AMPR developed and managed the guest list for the event and rolled out a media relations strategy that secured coverage across print and online publications such as the Sunday Herald Sun, Urban List, Daily Mail etc.
Diners were welcomed to dishes bursting with flavour and spirit, accompanied by unique cocktails. Rebel Blue favours fun dining over fine dining and is far from your average Greek Taverna.
15 . 03 . 2018
On Tuesday 26th February, AMPR worked alongside Chemist Warehouse to launch the new Bondi Protein Co vegan range at Studio PP in South Yarra.
Influencers began their morning with a HIT session followed by a vegan breakfast incorporating the new protein.
The new vegan range is a gluten free, pea and rice protein that is naturally flavoured and sweetened designed to support weight loss programs. Bondi Protein Co is exclusive to Chemist Warehouse stores nationwide.Read More
15 . 03 . 2018
On Friday 9th February, AMPR alongside Chemist Warehouse Group showcased the new My Organics range with an exclusive sit-down lunch and styling masterclass at The Butler in Sydney.
Key media were treated to a gourmet spread whilst hair stylist Suzanne Henderson demonstrated use of the My Organics products on brand ambassador and host of the event Silvana Philippoussis.
The My Organics range is exclusive to Chemist Warehouse stores nationwide and online.
18 . 12 . 2017
From the 21st -23rd of November, AMPR hosted the Autumn Winter 18 showings at the beautiful La Porte Space in Rosebery, Sydney.
Over 75 media, influencers and stylists attended the space to preview upcoming ranges and products from AMPR’s clients across fashion, beauty and lifestyle.
Guests were treated to delicious Bourke Street Bakery pastries and coffee while they were escorted around the space by an AMPR team member who explained the brand story, key messaging and product offering for each client.
As a result, the Showings generated strong editorial outcomes for all clients in addition to raising brand awareness.
The next AMPR showings will be hosted in Sydney in May 2018, please get in touch for more information.Read More
18 . 10 . 2017
On Thursday 5th October Baroq House opened its doors to a revamped, opulent 3 level mansion style cocktail bar after a 3-year renovation hiatus. Guests enjoyed signature Baroq cocktails including the white chocolate passionfruit martini, oysters with scampi caviar and smoked chocolate cigars from Om Nom at the Adelphi. Spectacular performers delighted special guests including Ricki-Lee Coulter, Kris Smith, Rob Mills, Dane Swan, Illy and Alex Nation.Read More
18 . 10 . 2017
Last month, AMPR hosted the Spring Showings in the AMPR office with over 50 media, influencers, bloggers and stylists in attendance throughout the course of the day. Featuring fashion, beauty, homewares and lifestyle ranges from clients, we facilitated one-on-one specialised appointments for all guests.
To accompany the day, AMPR curated a delicious grazing table as well as offering healthy smoothies from Bondi Protein Co, coffee from Niccolo, espresso martinis from Melbourne Martini and express beauty treatments by D’Lumiere Esthetique.
Guests left with specially curated posies from Daily Blooms and gift bags full of fashion and beauty samples for them to enjoy.
The next AMPR showings will take place at La Porte Deux Sydney, in November 2017.Read More
18 . 10 . 2017
On Friday 6th October, AMPR worked alongside the Chemist Warehouse team to officially launch the new Zipped Legend fragrance available exclusively through the groups stores in addition to unveiling the winner of the nation-wide search to find the next Zipped Man.
Judges were on the hunt for a confident, well-rounded Australian guy who embodies the Zipped Man brand ethos of happiness, masculinity, wellness and style. To be in the running, individuals had to exemplify physical fitness, a healthy and active lifestyle and demonstrate that they love life and lead by positive example.
After taking part alongside the other top 6 finalists (all exceptionally strong contenders) in a photo shoot and television commercial filming, Lawrence Templar wowed the entire team and successfully delivered a strong and professional image and TVC. He was announced as the winner of the competition and face of the Zipped Legend fragrance at the exclusive cocktail party.
Over 140 guests including media, influencers and stakeholders enjoyed gourmet canapes and beverages at Melbourne’s iconic Bond Bar in the CBD, with entertainment by the talented DJ Khan and turntable star DJ Horizon.
18 . 09 . 2017
On Tuesday 29th August, AMPR worked alongside the Liptember and Chemist Warehouse teams to officially launch the 2017 Liptember campaign at the stunning Greenfields Albert Park.
Liptember raises funds and much needed awareness for women’s mental health, encouraging women (and men!) to wear brightly coloured lipstick throughout the month of September and garner sponsorship from friends, family and colleagues.
Over 180 guests including media, influencers, stakeholders and beneficiaries enjoyed a gourmet three course lunch on the day while being educated on the vital work of Liptember and listening to a powerful Q & A with each of the four new beneficiaries of Liptember who in 2017 join Lifeline and Centre for Women’s Mental Health in receiving support and donations from the initiative.
Official Liptember lipsticks are available at Chemist Warehouse stores nation-wide.Read More