Lifestyle

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18 . 10 . 2017

ChemistWarehouseZippedLegendFragranceLaunch

On Friday 6th October, AMPR worked alongside the Chemist Warehouse team to officially launch the new Zipped Legend fragrance available exclusively through the groups stores in addition to unveiling the winner of the nation-wide search to find the next Zipped Man.

Judges were on the hunt for a confident, well-rounded Australian guy who embodies the Zipped Man brand ethos of happiness, masculinity, wellness and style. To be in the running, individuals had to exemplify physical fitness, a healthy and active lifestyle and demonstrate that they love life and lead by positive example.

After taking part alongside the other top 6 finalists (all exceptionally strong contenders) in a photo shoot and television commercial filming, Lawrence Templar wowed the entire team and successfully delivered a strong and professional image and TVC.  He was announced as the winner of the competition and face of the Zipped Legend fragrance at the exclusive cocktail party.

Over 140 guests including media, influencers and stakeholders enjoyed gourmet canapes and beverages at Melbourne’s iconic Bond Bar in the CBD, with entertainment by the talented DJ Khan and turntable star DJ Horizon.

 

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18 . 09 . 2017

LIPTEMBER2017CAMPAIGNLAUNCHEVENT

On Tuesday 29th August, AMPR worked alongside the Liptember and Chemist Warehouse teams to officially launch the 2017 Liptember campaign at the stunning Greenfields Albert Park.

Liptember raises funds and much needed awareness for women’s mental health, encouraging women (and men!) to wear brightly coloured lipstick throughout the month of September and garner sponsorship from friends, family and colleagues.

Over 180 guests including media, influencers, stakeholders and beneficiaries enjoyed a gourmet three course lunch on the day while being educated on the vital work of Liptember and listening to a powerful Q & A with each of the four new beneficiaries of Liptember who in 2017 join Lifeline and Centre for Women’s Mental Health in receiving support and donations from the initiative.

Official Liptember lipsticks are available at Chemist Warehouse stores nation-wide.

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14 . 08 . 2017

SashJapaneseVIPLaunchEvent

Sash Japanese opened its doors on Thursday 3rd August for an evening bubbling with excitement and delicious goodies.

Dishes on offer included Sash’s signature Japanese style pizzas topped with seared tuna, wasabi, strawberry, mango and pickled ginger alongside crispy taco’s and prawn sliders on charcoal buns. Harajuku style cocktails were a-plenty and were skilfully made by head barman, Kyle Rose.

Guests included singer, songwriter Timomatic, Brooke Hogan, Emily Simms and David Witko. Sash has now officially opened to the public 7 days from 5:30pm at 113 Chapel Street, Windsor.

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19 . 06 . 2017

DeltabyDeltaGoodremFragranceLaunch

On Thursday April 20th, AMPR worked alongside the Chemist Warehouse and Bondi Perfume Co teams to gather 200 top-tier media, influencers and key CWG stakeholders to promote the launch of Delta Goodrem’s debut fragrance Delta by Delta Goodrem which is available exclusively through the retail group.

Held at the beautiful Beta Bar in Sydney, the venue was adorned with florals, greenery and locally made dream catchers capturing the boho –chic nature of the fragrance and personality of Delta herself.

Hosted by dynamic father and son duo Richard and Christian Wilkins, guests were treated to delicious canapés whilst enjoying entertainment from Dj Kristy and the iconic Feenix Pawl. 

The event garnered strong editorial and social media buzz.

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02 . 06 . 2017

MazdaAustralia’sDinnerWithVanGogh

AMPR recently worked with Mazda Australia to execute a private media dinner inside the exclusive James Fairfax Gallery at the National Gallery of Victoria in celebration of Mazda Australia’s 15 year partnership with Art Exhibitions Australia and the NGV.

AMPR secured a guest list of top-tier Australian media from the likes of Pacific Magazines, News Corp, Fairfax and Channel 9 to celebrate the Melbourne Winter Masterpieces exhibition: Van Gogh and the Seasons.

The 30 guests were treated to a curator led tour of the exhibition followed by a three-course meal under famous artwork such as Tiepolo’s Banquet of Cleopatra, while a trio of strings added a stunning ambiance to the evening.

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01 . 06 . 2017

MazdaCX-5WeekendEscape

To celebrate the launch of the Next-Gen CX-5, AMPR worked with Mazda Australia to secure a guest list of lifestyle media and influencers to deliver an exclusive drive weekend in the beautiful Noosa, Queensland.

The weekend boasted a drive program throughout the picturesque Sunshine Coast where guests experienced the full potential of the newly launched CX-5.

Weekend activities included surfing, beach yoga, stand-up paddle boarding and a cooking class at Noosa’s famed Wasabi Restaurant before guests were surprised with a night of glamping in a private, beachfront location, which was a highlight for many.

Celebrity chef, Adam Dundas-Taylor put on a show while preparing meals as guests dined under the stars with the ocean’s charm only meters away.

All elements of the weekend were strategically created to introduce the Mazda CX-5 as the ultimate adventure car to escape the city by creating experiences and picture opportunities at every turn.

Guests included the likes of Mazda ambassadors Alex Chumpy Pullin and Jodi Anasta, key media from Women’s Health Magazine, Instyle, News.com, Buro 24/7, A Conscious Collection and The Editorialists, supermodels Megan Irwin and Elyse Knowles and fitness advocates, the Base Body Babes.

AMPR are thrilled to continue the on-going relationship with Mazda Australia, driving strategy and success across the lifestyle media landscape.

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26 . 05 . 2017

TheChadstoneDiningTerraceProgressiveDinner

A selection of media and VIP guests experienced an exclusive progressive dining experience hosted by esteemed chef, Neil Perry in the newly opened Chadstone Dining Terrace.
 
The Chadstone Dining Terrace houses a range of premier dining destinations including Fonda, The Burger Project, Mezz Bar and Kitchen, Woodstock Pizzicheria, Marae Izakaya, New Shanghai and Mama’s Buoi who were all able to show off their signature dishes to the lucky diners. The evening celebrated the extensive offerings that are now permanently available at Chadstone in a truly unique dining experience. 
 
This event achieved over 300 social media posts as well as radio broadcasting in several capital cities and was featured in the Herald Sun. Overall the event provided a fantastic opportunity for audiences to discover the Chadstone Dining Terrace from a range of different platforms and was a success for both Chadstone and AMPR. 

 

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23 . 02 . 2017

GreenfieldsLaunch

On Thursday 23rd February, Greenfields Albert Park hosted an exclusive cocktail launch event with 500 key industry leaders, VIP’s, influencers, bloggers, socials and media. 

The event provided guests the opportunity to experience the venue first hand and enjoy the delicious hors d’oeuvres by Head Chef Nick Korceba; including the pan fried halloumi burger, oregano hummus and alfalfa and steamed fish in a pillow of BBQ shitakes, soba noodle and miso salad.

Guests enjoyed a beautiful ‘Welcome To The Country’ indigenous smoke ceremony followed by entertainment by Esh and Yolanda, Sarah C and John Course. 

The Greenfields Albert Park cocktail launch event generated strong coverage outcomes, across online, print and  social media platforms, establishing the newest Albert Park venue as a ‘must visit’ destination in Melbourne.

The eatery is open Wednesday – Sunday from 7am as well as available for private functions.

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21 . 02 . 2017

MazdaRFLaunch

AMPR assisted Mazda Australia with hosting 38 of Australia’s most influential lifestyle media including Jackie Frank, Tim Robards, Natalie Roser, Renae Ayris, Andi Csinger and Pia Muehlenbeck for a day of thrills, excitement and sophistication to launch the all-new Mazda MX-5 RF.

The day featured a reception at Sydney’s Carriageworks, a live sketch from Mazda Chief Designer, Masashi Nakayama, before putting the RF to the test with a drive through Sydney’s picturesque Northern Beaches to enjoy lunch at the famed Cottage Point Inn followed by a sea plane journey back to Sydney.

AMPR delivered an integrated media and social strategy in support of Mazda’s ongoing lifestyle media campaign and secured over 1.2 million social impressions.

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