26 . 05 . 2017
On Thursday 23rd February, Greenfields Albert Park hosted an exclusive cocktail launch event with 500 key industry leaders, VIP’s, influencers, bloggers, socials and media.
The event provided guests the opportunity to experience the venue first hand and enjoy the delicious hors d’oeuvres by Head Chef Nick Korceba; including the pan fried halloumi burger, oregano hummus and alfalfa and steamed fish in a pillow of BBQ shitakes, soba noodle and miso salad.
Guests enjoyed a beautiful ‘Welcome To The Country’ indigenous smoke ceremony followed by entertainment by Esh and Yolanda, Sarah C and John Course.
The Greenfields Albert Park cocktail launch event generated strong coverage outcomes, across online, print and social media platforms, establishing the newest Albert Park venue as a ‘must visit’ destination in Melbourne.
The eatery is open Wednesday – Sunday from 7am as well as available for private functions.Read More
AMPR assisted Mazda Australia with hosting 38 of Australia’s most influential lifestyle media including Jackie Frank, Tim Robards, Natalie Roser, Renae Ayris, Andi Csinger and Pia Muehlenbeck for a day of thrills, excitement and sophistication to launch the all-new Mazda MX-5 RF.
The day featured a reception at Sydney’s Carriageworks, a live sketch from Mazda Chief Designer, Masashi Nakayama, before putting the RF to the test with a drive through Sydney’s picturesque Northern Beaches to enjoy lunch at the famed Cottage Point Inn followed by a sea plane journey back to Sydney.
AMPR delivered an integrated media and social strategy in support of Mazda’s ongoing lifestyle media campaign and secured over 1.2 million social impressions.Read More
AMPR was thrilled to work with Asahi Premium Beverages for the highly anticipated debut of the Somersby Polo Lounge at the Polo in the City as a part of the national Urban Polo series. It was the first time Australia’s number one selling cider Somersby secured the naming rights sponsorship of the Polo Lounge, which ran nationally in Sydney, Brisbane, Melbourne, Perth and Adelaide.
The lounge played host to a number of special guests including Miss Universe Australia 2015 Monika Radulovic, Nadia Fairfax, Ksenija Lukich, Scherri Lee Biggs, Port Adelaide star Robbie Gray, The Bachelor 2016 winner Alex Nation, and The Bachelorette 2016 contestants Courtney Dober, Cameron Cranley and Sam Johnston.
It was all about the cider this year with an array of Somersby’s delicious signature cocktail jugs featuring Apple, Pear and Blackberry to choose from whilst watching all the action of the Polo from the best seats in the house.
Within the lounge guests shared fun moments with friends playing lawn games including giant jenga and coits and taking part in the annual polo activities such as stomping the divots and watching fashions on the field.
Providing the finest in entertainment, hospitality and style, the 2016 Somersby Polo Lounge was truly an unmissable event.Read More
On Thursday November 17th, AMPR worked alongside the Chemist Warehouse team and Kelly Black to gather 350 top-tier media, influencers and key CWG stakeholders to promote the launch of Paris Hilton Gold Rush with a luxe, gold themed VIP event at Crown’s iconic Club 23.
Hosted by comedian Ash Williams, guests were treated to delicious canapés, whilst enjoying entertainment from DJs Chloe Wilson and Chloe Maggs followed by a Q & A with the woman of the hour, Paris Hilton.
The event garnered both social media and editorial coverage.Read More
On Thursday 14 July, Mazda Australia celebrated the launch of the all-new Mazda CX-9 on the sunny NSW Central Coast.
Families were invited to head on a short road trip to Peats Ridge where the kids crafted their own custom kites, played in the ball-pit and constructed the giant Mazda CX-9 puzzle all afternoon. A custom donut making station provided kids & adults alike plenty of entertainment for dessert.
To celebrate global cosmetics brand 3INA’s launch to the Australian market, AMPR invited key Sydney media, bloggers and influencers to a beautiful brand experience at Megan Morton’s Studio in Rosebery.
Styled by Louisa Curtis and hosted by global brand founders Mark Eve and Pablo Rivera, guests were treated to an art gallery set-up, encompassing a full sensory and immersive brand experience.
Creative category leaders – dubbed “3INA Makers” – added their artistic flair to the event. Highlights included a nail bar from I Scream Nails, sound by DJ Feline (Meg Waldron) and stunning Illustrator Sara Riley colouring her 3INA illustration during the event.
The 3INA Australian brand Launch generated strong media outcomes across print, online media and social media platforms, establishing the global brand as the ultimate make-up offering for affordable luxury.
On Friday 3rd June, a hand-picked group of Melbourne social influencers gathered together to celebrate the pending launch of Lola Berry’s Happy Place juice bar in South Melbourne Market.
Upon entering the urban oasis at the Glasshaus Nursery, guests were greeted by Lola Berry and served Happy Place juices. Lola then led an intimate yoga class for the group which was followed by breakfast, offering a variety of the dishes available at Happy Place.
The VIP Preview event resulted in media activity across all key platforms for the brand, including print, digital and social media, creating excitement and anticipation for the Happy Place doors to open to the public the following week.