06 . 02 . 2013
On Wednesday 6th February 2013, we worked with David Jones to launch the Autumn Winter fashion season with a glamorous affair of grand proportions.
Marking the start of its 175th year, the store became the stage this season, with David Jones flagship Elizabeth Street store playing host to a spectacular show that celebrated the unique heritage of Australia’s most-loved store alongside the more contemporary offerings from David Jones’ renowned designer portfolio.
A dramatic red carpet and an abundance of chandeliers greeted guests on arrival before David Jones Ambassador Miranda Kerr hit a black lacquered runway under a mirrored canopy.
With her hair pinned up in a bun Kerr wowed guests a number of times during the parade opening the show in new addition Ellery and closing in black leather jacket and skirt from celebrated Australian designer Dion Lee.
Joining the supermodel on the runway was fellow David Jones Ambassadors Samantha Harris and Jason Dundas as well as exclusive David Jones talent Jessica Gomes. Walking with the ambassadors were top Australian models including Rose Smith, Bambi Northwood-Blyth, Zac and Jordan Stenmark and Jack Vanderhart.
Approximately 350 VIP’s, celebrities, designers, media and Australian identities attended the event including David Jones ambassadors’ Megan Gale, Gai Waterhouse and Emma Freedman plus Megan Washington, Rachel Finch, Isabelle Cornish, Gracie Otto, Jesinta Campbell, Geoff Huegill and Australian of the Year Ita Buttrose.
Autumn Winter fashion looks featuring in the runway can now be found in store and online at davidjones.com.au, Happy Shopping!