NEWS

LOREAL MELBOURNE FASHION FESTIVAL

06 . 07 . 2012

L’OréalMelbourneFashionFestival

2012 our strongest year-to-date

The L’Oréal Melbourne Fashion Festival and its Board of Directors are delighted to report that the Festival held in March 2012 has generated the strongest media coverage to date as per an independently audited report which covers an eclectic range of media outlets. These outstanding results are attributed to having compelling content, a wealth of talented Australian designers at the centre of it all and importantly a robust strategic approach to media relations. AMPR has proven to be a valuable resource in developing the Festival’s media relations strategy and contributing to the amplification of content reaching millions of consumers. A trusted network of high quality media contact points help AMPR communicate effectively and drive quality results. We are looking forward to another exciting year ahead with the AMPR team.

– Graeme Lewsey, LMFF CEO

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