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SYDNEY, AUSTRALIA - FEBRUARY 01:  Karlie Kloss showcases designs by Rachel Gilbert during rehearsal ahead of the David Jones Autumn/Winter 2016 Fashion Launch at St Mary's Cathedral on February 1, 2017 in Sydney, Australia.  (Photo by Mark Nolan/Getty Images for David Jones) *** Local Caption *** Karlie Kloss

30 . 01 . 2017

DavidJonesAW17CollectionsLaunch

On Saturday 29 January, David Jones launched their much-anticipated AW17 collection, ‘Live Outside the Seasons’. American supermodel Karlie Kloss headlined the campaign, which was held outside the stunning St Mary’s Cathedral Sydney at dusk.

The show opened with two short films directed by London-based Ujin Lin, starring Kloss and showcasing the temperamental Australian climate.

A transparent marquee encompassed the runway, whilst the Autumn winter mood was set, with mother nature turning on the rain. Models showcased the impressive stable of brands available at David Jones, including Perth born beauty Bridget Malcolm. Ambassadors Jesinta Franklin, Jessica Gomes and Jason Dundas also braved the runway sporting the must-have season pieces.

The rain didn’t stop the stars from walking the red carpet, with notable guests Lara Worthington, Pia Miller and Elizabeth Debicki attending alongside influential media and fashion bloggers.

David Jones proved that floral isn’t always synonymous with spring; Zimmerman, Lover and Camilla & Marc all incorporated loud and playful floral prints with clashing hues. Fire engine red was also proving to be a winner, with Ellery, Dion Lee and Romance Was Born brightening up the darker nights to come.

AMPR is delighted to have contributed to the outstanding success of the AW17 launch of Australia’s most loved retailer.

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