David Jones SS13 Fashion Launch

05 . 08 . 2013


David Jones launched the spring summer collections of its celebrated fashion family with an exclusive event held at On Seven, David Jones Elizabeth St on Wednesday, July 31 and we were thrilled to be amongst the action.

Modelled off the iconic photography of Slim Aarons, On Seven was transformed into a lavish poolside for the occasion, topped with summer cocktails, decadent seafood and fresh white surfaces throughout.

In her runway debut as David Jones Fashion Ambassador, Jessica Gomes opened the show in spectacle fashion and to roaring applause, wearing a crisp white jumpsuit by Willow and a beach perfect beauty look by Shu Uemura, the official makeup partner of the launch. Gomes continued to impress with striking looks from Collette Dinnigan and Ginger & Smart and closed the show wearing a flowing caftan from the queen of print, Camilla Franks.

Joining her on the runway was fellow David Jones Ambassador, Montana Cox as well as a string of Australian and international models. Some of Melbourne’s most talented faces walked alongside the likes of leading models Louise Van de Vorst, Alexandra Agoston and the Stenmark brothers, to name a few.

The invitation-only event saw 350 special guests including Lara Bingle, Elizabeth Debicki, Isabelle Cornish, Karl Bartl, LMFF Chairman Laura Anderson, LMFF CEO Graeme Lewsey, David Jones representatives, fashion elite and media celebrating the anticipated arrival of spring summer collections to David Jones.

Be sure to visit David Jones to view the key trends for spring summer 2013.

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