02 . 10 . 2018
On Friday 21st September, AMPR worked alongside First Ever, LK Group and The Valentina Group to launch Australia’s newest ath-street brand with a VIP event including a performance by special guest Manu Crooks.
Over 200 VIP’s, media and influencers including Josh Heuston, Jacko Brazier, Olympia Valance, Josh Miller, Mavournee Hazel, Mitchell Orval, Chloe Szep, Nick Russian, Sam Groth and Melbourne United Players DJ Kennedy, Casper Ware and David Barlow were treated to an exclusive runway show and party to celebrate the launch of First Ever’s debut collection.
The SS’18 range offers trends focussed designs for millennial women, men and youth (sizes 8-16). First Ever draws inspiration from the basketball court with a range of off court fashion to take them from the game to the street.