04 . 12 . 2013
Just one week after announcing Virgin Australia as the new naming rights partner for the Melbourne Fashion Festival Ltd, we were thrilled to reveal the 2014 campaign creative and key initiatives for 2014 at Studio One, Docklands on Wednesday 4 December at 6:00pm.
The Campaign Launch awakened the senses and captured the attention of Australia’s fashion and creative industries with and evening that encouraged guests to See. Feel. React.
Special guests included Designers Yeojin Bae, Thurley – Helen O’Connor, Alpha60 – Alex and Georgie Cleary, and award winning From Britten, Alex and Tim Britten-Finschi plus many more fashion industry VIPs and celebrity guests including Natalie Bassingthwaighte and Kiyomi Vella.
The Virgin Australia Melbourne Fashion Festival will take place during the month of March in 2014. The Festival’s curated program of runways, activations, workshops and business events running from 17-23 March 2014, a diverse ‘Cultural Program’ of free and ticketed activities will also run throughout the entire month of March. Tickets are available now through Ticketek or online at the new Festival website VAMFF.com.au.
Images: Lucas Dawson