24 . 08 . 2016
AMPR are incredibly proud to contribute to the success of Australia’s most loved retailer David Jones for the intricate delivery of the Spring Summer 16 Collections Launch. The VIP event this year was held on Wednesday 3 August at Sydney’s Fox Studios on a NY inspired runway.
AMPR worked closely with Melbourne media and influencers to generate pre and post event publicity within the market, inspiring consumers to visit in store to get their hands on the season’s hottest labels.
The must-attend event secured a star studded guest list comprising of Australia’s most influential fashion and media personnel. Notable guests were Foreign Minister The Hon Julie Bishop and partner David Panton, Rachael Griffiths, Xavier Samuel, Isabella Manfredi, Anna Bamford, Tom and Hoda Waterhouse, Guy Sebastian and wife Jules, Lisa Wilkinson and Carissa Walford.
David Jones ambassadors Jessica Gomes, Jesinta Campbell and Jason Dundas led the way sporting staple pieces from the Spring Summer collections alongside Montana Cox and special guest and Aussie beauty Gemma Ward. Guests were treated to a fresh new energy and exciting campaign titled ‘One Name: Endless Possibilities’ that showcased the latest looks from designers such as Dion Lee, Camilla and Marc, Romance Was Born, Zimmermann and Manning Cartell.
For more spring fashion inspo, read the runway wrap-up here.