30 . 11 . 2016
To celebrate the launch of Ladurée’s first Melbourne store, AMPR invited key Melbourne media, bloggers and influencers to a beautiful Champagne and Macaron Brunch.
The event provided guests the opportunity to experience the brand’s world famous tea room offering; including deliciously opulent macarons and mouth-watering sandwiches. Event styling reflected the store’s iconic elegance, with beautiful statement floral installations and carefully crafted pastel macaron towers, allowing guests to take the perfect ‘instagrammable’ (and edible) photo.
The Ladurée Melbourne store launch generated strong media outcomes, across online media and social media platforms, establishing the global brand as a ‘must visit’ destination in Melbourne for that ultimate Parisian experience.
The new Ladurée Melbourne store is located within Chadstone’s new redevelopment and takes prime position within the delicate structure of the unique twelve metre high ‘pod’.