01 . 06 . 2017
To celebrate the launch of the Next-Gen CX-5, AMPR worked with Mazda Australia to secure a guest list of lifestyle media and influencers to deliver an exclusive drive weekend in the beautiful Noosa, Queensland.
The weekend boasted a drive program throughout the picturesque Sunshine Coast where guests experienced the full potential of the newly launched CX-5.
Weekend activities included surfing, beach yoga, stand-up paddle boarding and a cooking class at Noosa’s famed Wasabi Restaurant before guests were surprised with a night of glamping in a private, beachfront location, which was a highlight for many.
Celebrity chef, Adam Dundas-Taylor put on a show while preparing meals as guests dined under the stars with the ocean’s charm only meters away.
All elements of the weekend were strategically created to introduce the Mazda CX-5 as the ultimate adventure car to escape the city by creating experiences and picture opportunities at every turn.
Guests included the likes of Mazda ambassadors Alex Chumpy Pullin and Jodi Anasta, key media from Women’s Health Magazine, Instyle, News.com, Buro 24/7, A Conscious Collection and The Editorialists, supermodels Megan Irwin and Elyse Knowles and fitness advocates, the Base Body Babes.
AMPR are thrilled to continue the on-going relationship with Mazda Australia, driving strategy and success across the lifestyle media landscape.