21 . 02 . 2017
AMPR assisted Mazda Australia with hosting 38 of Australia’s most influential lifestyle media including Jackie Frank, Tim Robards, Natalie Roser, Renae Ayris, Andi Csinger and Pia Muehlenbeck for a day of thrills, excitement and sophistication to launch the all-new Mazda MX-5 RF.
The day featured a reception at Sydney’s Carriageworks, a live sketch from Mazda Chief Designer, Masashi Nakayama, before putting the RF to the test with a drive through Sydney’s picturesque Northern Beaches to enjoy lunch at the famed Cottage Point Inn followed by a sea plane journey back to Sydney.
AMPR delivered an integrated media and social strategy in support of Mazda’s ongoing lifestyle media campaign and secured over 1.2 million social impressions.