22 . 04 . 2014
In celebration of Easter this year, AMPR worked with Mondelez International on it’s 2014 Cadbury Easter campaign including the Cadbury Easter Egg Hunt and Family Picnic at Werribee Park.
The nation’s largest egg hunt was a significant part of the Easter campaign and a hugely popular event for the public with over 6,000 tickets selling out in a record time of 1 hour and 20 minutes this year.
AMPR worked with key media outlets to promote the event both in the lead up to ticket sales, promoting the event on the day and post-event results success with Cadbury raising over $105,700 for the Royal Children’s Hospital Good Friday Appeal.
AMPR invited a number of media, bloggers and special guests who enjoyed the family day out including Heath Meldrum and Brodie Harper, Nathan Brown, Ben Hudson and Daniel Giansiracusa and their families.
With the funds raised this year, Cadbury has helped raised over $1million for the charity since it’s inception in 2001.