05 . 07 . 2012
We have worked on the Chrysler, Jeep and Dodge car brands for over a year.
It has been a big 12 months for Jeep with the successful launch of the ‘Don’t Hold Back’ and ‘I bought a Jeep’ advertising campaigns and sponsorship activations. These campaigns, as well as a strong model offering across all three brands has seen the group experience the biggest year of sales ever, generating a total of 16,237 sales, a substantial 6,242 in front of the July 2010 to June 2011 period.
PR activity to date has included key launches to lifestyle media with the Jeep Grand Cherokee at Moreton Island in 2011, Jeep Wrangler at King Island earlier this year as well as leveraging its sponsorship activity including the Jeep Portsea Polo, where we got Masterchef Hayden Quinn to cook on the Jeep Grille.
With the news that Chrysler Australia, now Fiat Chrysler Group, will act as the distributor for Fiat and Alfa Romeo brands in Australia from 1st May this year and we are thrilled to add the two Italian car brands to our portfolio.
We will assist in launching Fiat and Alfa Romeo brands to lifestyle media as well as continue working on Chrysler, Jeep and Dodge brands with key launches in the coming year.
Stay tuned for more info…