28 . 11 . 2012
GPT Group’s Melbourne Central hosted Australia’s first ever holographic fashion show to celebrate the arrival of the Melbourne Central App. The Melbourne Central App uses the latest mobile technology to engage consumers from end to end in their shopping journey!
The holographic fashion show starred model and MTV reporter Kate Peck, iconic Australian skater Corbin Harris, emerging DJ talent THE FADERS and models in holographic forms.
Australian designers who featured the fashion show included Melbourne Central retailers Arthur Galan AG, Gorman, Thurley, Alannah Hill, ksubi and Mimco as well as fashion brands Converse, Tony Bianco, Lacoste, Nike and many more.