16 . 01 . 2014
Melbourne Central is celebrating a month of tennis as the city comes to life with the Australian Open, just 15 minutes away at Melbourne Park.
The iconic CBD retail destination has opened an interactive and engaging Rooftop Tennis Club and to launch the space partnered with Nike to create the Nike Centre Court.
AMPR assisted with promoting the unique, never before-opened space with tennis star and Nike ambassador Maria Sharapova launching the activation in conjunction with her Nike+ Training Club workout for 100 media, fans and competition winners.
Nike also provided local young tennis fans the opportunity to test their skills against heroes and tennis pro’s Roger Federer and Victoria Azarenka, at the Nike Centre Court.
15 lifestyle media were also given the rare opportunity to view the rooftop space prior to officially opening to the public on Monday 13 January.
Visit Melbourne Central for further information.