Sarah is the Managing Director at AMPR.
Sarah is a highly respected communications and branding expert whose knowledge is sought after by local and international business leaders. She is on the committee of the Public Relations Council of Australia and sits across a number of other industry lead committees including the RMIT Fashion Design and Enterprise Program Advisory.
Jannah is the General Manager at AMPR.
Jannah has worked with AMPR for 10 years. She has vast experience working with major Retail & Consumer brands to deliver multi- faceted campaigns and activations that generate strong public relations outcomes.
Stephanie is a Group Director at AMPR.
Stephanie has been with the agency for 3+ years. Stephanie is experienced in results driven, integrated PR campaigns. Prior to AMPR, Stephanie gained 10+ years experience working at Left Left Right Agency in New York, and Crown Resorts, Melbourne.
Jen is a Group Director at AMPR.
Jen has experience in delivering a variety of event, sponsorship and activation campaigns across our client portfolio. Jen brings 10+ years experience in the luxury events and marketing sector, having worked with leading luxury global brands such as Bang & Olufsen Rolex, IWC, Cartier, Patek Philippe, Kailis & Graff, during her time at Emerald Group Investments & Crown Resorts.
Lara is the Head of Finance at AMPR.
Lara manages the finance function at AMPR and is a qualified CA. Over the past 15 years, she gained valuable finance experience working for two leading Media and Entertainment organisations. Lara prides herself to be a trusted advisor with strong commercial insights. She has a passion for developing and implementing finance policies and to continually improve processes.
Alena is a Senior PR Consultant.
Alena has nearly 10 years of experience in consumer, lifestyle and fashion PR. Over the course of her career, which has included both in-house and agency roles, she has worked with some of the world’s most influential retailers and brands. Prior to her most recent role working as an Account Director on Westfield, she spent 5 years within the PR team at department store David Jones, where she took the lead on large scale, integrated campaigns, sponsorships and media announcements. Alena also has extensive experience working with talent and influencers to deliver successful outcomes across owned, earned and paid channels.
Cheyenne works across AMPR’s fashion clients.
Cheyenne has been within the PR industry for over six years, working across a number of fashion accounts including Zara, Ted Baker, Forever New, Sussan, Karen Millen, Cooper St, Leo & Lin and Overland Footwear.
Following the completion of a Bachelor of Communications (Public Relations) at RMIT in 2012, she gained experience across fashion, beauty, retail and lifestyle clients at AMPR, along with an in-house role at a global fashion retailer.
Cheyenne now manages the fashion team at AMPR.
Alex works across beauty, health & lifestyle clients.
Alex is a Senior Account Manager, managing clients from the beauty, health & lifestyle team. After completing a Bachelor of Arts at Monash University and studying both Public Relations & Journalism, Alex has a strong understanding of the media landscape and the industry as a whole.
Alex specialises in beauty clients including My Chemist Warehouse Group (W7 Cosmetics, major campaigns and key fragrance launches), Australian Hair Fashion Awards, Dr Bronner’s, Core Metrics (The Bronzer, C-Lab & Co, Pure Paw Paw and The Goat Skincare), Brazilian Butterfly, ProPlenish and additional lifestyle campaigns with TOMY Australia (Lamaze, JJ Cole, Boon Inc and Disney Pixar’s Inside Out) and Cadbury.
Nicole works in the fashion, retail and consumer team.
Working in the PR industry for over four years, Nicole joined AMPR as an Account Manger in 2016 specialising in Fashion, Retail and Consumer PR.
Bringing experience in entertainment, health, fashion, lifestyle, FMCG and non-for-profits, Nicole has worked with some of the most instantly recognisable brands both Australia-wide and globally, including The Walt Disney Company and McDonald’s.
With a love for events and creating strategic PR activations, Nicole is passionate about her work and the industry, striving to develop and implement creative and clever campaigns that deliver.
Liv works across hospitality, health & lifestyle clients.
Olivia joined the AMPR team in 2016 to manage a number of clients across the Health, Lifestyle & Hospitality space, including the Australian Grand Prix Glamour On the Grid event, ecostore, Viktoria & Woods, Collective Establishments, Sash Japanese, Laduree and Willow Urban Retreat.
Following the completion of a Bachelor of Communications (Public Relations) at Swinburne in 2013, Olivia has gained extensive PR experience working across major fashion, consumer
and lifestyle brands such as Heinz, 7-Eleven, and RACV, ensuring a sound understanding of the media landscape.
Stephanie works across retail & consumer and lifestyle clients.
Stephanie manages a range of clients including David Jones, D’Lumiere Esthetique and 3INA.
Following completion of a Bachelor of Communication (Public Relations) at Deakin University in 2015, Stephanie has gained extensive experience in PR, events and influencer relations working across major fashion, consumer and lifestyle brands such as Chemist Warehouse, KOOKAI, Australian Blueberries, Liptember, Dr. Martens, Wellineux, Moose Toys and more.
Shannon joined AMPR at the end of 2017 as a Senior Account Executive on the retail team. Bringing over 3 years’ experience across retail, consumer and lifestyle, Shannon has worked on some of Australia’s largest portfolios including ANZ, BP and Sensis.
Since starting at AMPR, Shannon has touched a diverse range of clients including Chemist Warehouse, Inside Retail Live, Sussan, Conga Foods and Karen Millen.
Dale works in the special events team.
Dale joined AMPR in 2017, having completed a Bachelor of Arts at Deakin University majoring in Public Relations. Dale services a number of clients within the Special Projects and Events team including Village Cinemas, Drinkwise, Mazda, David Jones and Chemist Warehouse. Dale has gained wide-ranging PR experiences working across a mixture of sporting, fashion and non-for-profit clients including Collingwood FC, Toorak Village and Our Watch.
Natasha works in the Special Events team.
Joining the AMPR team in 2017 with an already established background in lifestyle PR, Natasha services a number of clients in the Retail and Consumer team, including Melbourne Racing Club.
Previously having studied Media and Communications at Deakin University, majoring in Public Relations, Natasha has a broad and comprehensive knowledge of the PR industry, with experience working across a mixture of entertainment, consumer, non-for-profit and lifestyle clients including Lexus, Victorian Racing Club and Starlight Foundation.
Rachel works across health and lifestyle clients.
Rachel joined AMPR in 2017, having completed a Bachelor of Communications (Public Relations) at Swinburne University. Rachel services a number of clients within the Health, Lifestyle & Hospitality portfolio including Ecostore, Starward Whisky, Sash Japanese, Collective Establishments, Viktoria & Woods, Vital-All-In-One and the Australian Grand Prix Glamour On The Grid event. Rachel also has a keen eye for fashion, having worked as a senior stylist at David Jones.
Raina works across AMPR’s fashion clients.
Raina joined the AMPR team in 2017 as an Account Executive and Showroom Manager. Having worked in London in fashion PR for two years, she has returned to Australia bringing her wealth of knowledge.
Raina has worked on a number of clients and specials events including MaxMara, MUJI UK, David Jones, Melbourne Fashion Festival, international showrooms and Milan, Paris and London Fashion Weeks.
With her love of fashion and understanding of concept and design, Raina is passionate about the industry, striving to introduce creative and innovative campaigns.
Bridget works in the AMPR fashion team.
Bridget recently joined the AMPR team and services a number of clients including Forever New, Sussan and David Jones. Bridget is currently studying a Bachelor of Business degree at RMIT and has gained valuable experience in influencer relations and events from working across the fashion team.
Hannah works across health and lifestyle clients.
Hannah joined AMPR in 2018 soon after graduating from RMIT, where she completed a Bachelor of Public Relations. Hannah works across the Health, Lifestyle and Hospitality portfolio, working closely with clients including Starward Whiskey, Collective Establishments and ecostore.
Sascha works in the Health & Lifestyle team.
Sascha recently joined the AMPR team and services a number of clients including 3INA, D’Lumiere Esthetique and Chemist Warehouse Group in the Health & Lifestyle team. Sascha completed a Bachelor of Communication majoring in Public Relations at Deakin University, graduating in 2017.