Oct 06

AMPR knows…How to Nail the Perfect Instagram Reels

By Bridget Halpin

Instagram Reels launched just over a year ago and since then it has taken the platform by storm.

Tipped as TikTok’s competitor, Instagram launched Reels as a new way to create and discover short, entertaining videos. You can record and edit multi-clip videos on the app using different audio, effects and new creative tools before sharing your reels with your followers or to the explore page.


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Whether you are repurposing existing content or creating new content, this feature is one of the best ways to increase engagement, build your following and reach new audiences globally.

We have seen a range of fashion, beauty and lifestyle brands create engaging, original content for Reels. With millions of creators on Instagram, it is important to create content which is informative, educational or entertaining.

If you are filming a haul of your latest collection, a tutorial, a BTS vlog of your business or tips on how to use the latest product from your beauty brand, it is important to have a little fun with it but always stay true to your brand.


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Here are some tips which might help you nail your next Reels:

· Add subtitles to your videos to make your videos more accessible. It’s important to ensure these captions are placed so they can easily be seen when scrolling. If they can’t be seen, it is more likely people will just scroll past them and there goes your chance of high engagement.

· Make sure to share your Reels to your feed as well to ensure your community sees the content too.

· Hashtags help Instagram understand your content and share it with the right audiences.

· Posting consistently also helps the Instagram algorithm prioritise your content so you should naturally see more engagement across the platform.

· Hop on the latest trends. Whether it is the audio or the dance and it makes sense for your brand, jump on it quickly to gain further traction.

Instagram Reels is a competitive place but take your time and practice will make perfect. Keep at it until you find what Reels best works for your brand and nail what your audience loves.


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