Once again, AMPR partnered with the Urban Polo Association for the 2018 Land Rover Polo in the City series. Australia’s must-attend polo event of the summer calendar, Land Rover Polo in the City began in Sydney before coming to Melbourne on Saturday 1st December and Perth on Saturday 8th December 2018. The Melbourne event saw over 3,500 guests including special guests Land Rover Melbourne City Ambassador Rebecca Judd, Fashion Stylist Lana Wilkinson, Chadstone Fashion Ambassador Mia Fevola and AFL star Daniel Rioli.
Guests soaked up the sunshine on the first day of summer while enjoying two thrilling spectator Urban Polo matches featuring some of Australia’s favourite polo players including Ric McCarthy and Ed Mandie. Crowds in the Somersby Polo Lounge rocked out to popular Australian singer Chloe Maggs before taking to the field for the Kangaru Energy Drink Men and Women’s dash (a 50-meter foot race) and the Review Divot Stomp.
AMPR was tasked to drive awareness and drive ticket sales for the Land Rover Polo in the City series, specifically in Melbourne and Perth. We successfully secured meaningful coverage for the event and its sponsors in the lead up to, during and after the events across traditional and social media that spoke to the unique offering of the event, the rise of the business and impact of the series to the local industry. As well as this, we worked alongside partners to ensure a strong guest list of influential and celebrity faces in attendance.
Images by Liz Sunshine.