In March 2018, Virgin Australia Melbourne Fashion Festival celebrated fashion, arts and ideas in the country’s largest consumer fashion event.
The 22nd year of The Festival pulled focus to the themes for of Fashion, Future and Technology.
The Festival saw 50 runway events taking place across the entire program including a new Exclusive Bridal Runway presented by Harper’s Bazaar Bride. The runways showcased the season’s leading trends, presented by designers such as CAMILLA AND MARC, Dion Lee, Carla Zampatti, Alice McCall, Rachel Gilbert and P.E Nation to name a few.
The Ideas and Arts program focused on the themes of sustainability, ethical fashion and exploring technology. Highlights included the Marimekko exhibition at the Bendigo Art Gallery, the Mira Mora and Lisa Gorman talk at Heide Museum and the You Can’t Do That Exhibition at Melbourne Museum.
The Ideas program boasted the most impressive line-up of women speakers in The Festival’s history, including Liane Moriarty, internationally acclaimed best-selling author of Big Little Lies, Wen Zhou, Chief Executive Officer of 3.1 Phillip Lim and Fanny Moizant, founder of Vestiaire Collective.
Special guests included UnReal’s Kassandra Clementi, Helena Christensen and Rebecca Judd.
With the majority Runway tickets sold out, the 22nd year of The Festival proved to be one of the most successful in the Festival’s history. Highlight coverage included Channel 9, 10 and 7 news features and weather crosses, M Mag cover feature story and the Herald Sun Mad March cover.