Jun 15

Bared Manchester Lane & Josh Gibson Collaboration Launch Event

A selection of media and VIP guests celebrated the official opening of Bared Footwear’s second store in Manchester Lane and the launch of their collaboration with Hawthorn Footballer Josh Gibson. 

Over 250 guests attended the new venue to experience the launch catered by Peter Rowland – enjoying the likes of Pressed Pork Belly Bao, Molasses Roast Lamb, Seared Tuna and Duck & Pomegranate Cigars. The night was jam packed with Jazz music and entertainment, including a pop-up Donut Time station, Gin tasting and a lucky dip with free shoes or discount vouchers for guests. 

The event achieved over 200 social media posts as well as extensive print and online coverage. Overall the event provided a fantastic opportunity to launch the new store and collaboration with Josh Gibson from a range of different media platforms.