Feb 24

Elizabeth Arden launches new Flawless Finish Skincaring Foundation and Flawless Start Hydrating Serum Primer

Media and Influencers enjoyed an intimate one-on-one appointment to celebrate the launch of the must-have dreamy new duo, Flawless Finish Skincaring Foundation and Flawless Start Hydrating Serum Primer by Elizabeth Arden.

Held over two days, guests were greeted by makeup artist and our event host, Pinky, who shared insights on the skincare benefits of the new products, before the supporting team used the Elizabeth Arden Shade Matchmaker to find their perfect shade (this tool literally shade matched every single guest to perfection!). After learning about application tips to get a flawless finish, guests were invited to explore the beautiful space that was filled with florals by Hermetica to represent different skin tones, before leaving with a bespoke giftbag for them to recreate their look at home, so they can look flawless all the time.

We had the pleasure of working with the ever so talented and energetic Pinky who has worked as a makeup artist for over 16 years. Here are her top tips for using the new products:


1. Don’t overdo the prep
The magic thing about this formula is that it is jam packed with skincaring ingredients, so you don’t need to mess around with much before your application (hello dream)! Simply spritz with a hydrating spray, pop on the primer to help with longevity, then apply the foundation, and you’re good to go.

2. Boost the radiance AND the hold with the right primer
This foundations BFF is the new Serum Primer. PSA: the most beautiful looking primer I have seen! Apart from looking good in the bottle it also does some pretty great things. It is a gel-based serum that has delicious ceramide particles floating in it which are basically a drink of water for the skin. Ceramides help lock in moisture on your skin and the serum deeply penetrates the skin, so you are left with bouncy, super hydrated and radiant skin – MAKEUP ALWAYS APPLIES BETTER TO HYDRATED SKIN! This step takes two seconds so there is really no excuse to say no to all the benefits.

3. Layer it up
This formula builds well on the skin to achieve your desired coverage. This cannot be said for all foundations, as some end up heavy and cakey, however this one does not! I watched this product be applied to so many faces (all ages, textures and skin types) and I can confirm that it worked on all of them! If I sound excited, I am! As it is not the norm.

4. The best way to get flawless
Apply the first layer of your foundation with the palms of your hands, just like you would moisturiser, and take it all over face and neck and tap in. Stop here for light coverage. If you want a little more, do the second layer with a brush. I love a soft and fluffy face brush for this. Think of foundation like getting your nails done, the first layer is the base (not perfect, a little uneven) then the second layer has the underlying layer to grab onto and will look flawless for longer!

The new Flawless Finish Skincaring Foundation and Flawless Start Hydrating Serum Primer by Elizabeth Arden will be available from January 3rd at Myer, David Jones, selected leading pharmacies, Adore Beauty and Active Skin. Trust us, you’ll want to get your hands on these two!

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