On Tuesday 16 April, the Ovarian Cancer Research Foundation (OCRF) and Witchery hosted an incredibly special and unique facility tour at the Hudson Institute of Medical Research to provide exclusive insights into why the Witchery White Shirt Campaign exists and how it is directly advancing ovarian cancer research for all Australian women.
One woman dies every eight hours from ovarian cancer. 1600 Australian women are diagnosed every year. With no non-invasive, early detection test available, ovarian cancer is the most lethal of all gynaecological cancers and has a significantly lower survival rate than breast cancer.
The aim of the event was to acknowledge the lack of an early detection test, educate on the role that both Witchery and the OCRF play and the direct impact that the Witchery White Shirt Campaign has on the Hudson Institute research and facilities.
To begin, OCRF Ambassador, broadcaster and journalist Justin Smith hosted a brief panel with OCRF CEO Lucinda Nolan, 2019 White Shirt Ambassador Laura Henshaw and OCRF Ambassador & ovarian cancer patient Leane Flynn, followed by a number of Researchers guiding intimate tours through the institute, representing the journey of a patient’s samples from diagnosis and collection through to the research and discovery process.
Key Melbourne media and socials were in attendance to support including; Brit Davis, Kirsten Clemens, Lucy Brownless, Olivia Rogers, Silvana Philippoussis, Tegan Martin, Chantelle Price, Alexia Petsinis, 3AW, Herald Sun, The Domain Review, Smooth FM, NOVA and more.
Suppliers who supported the event include the Hudson Institute of Medical Research, Tori Allen Events, Tommy Collins, Woofys and San Pellegrino.
For every white shirt sold, Witchery will donate 100% of the gross proceeds to the OCRF. The collection of eight white shirts are available to shop online via www.witchery.com.au and in- store throughout Australia and New Zealand from Wednesday 10th April – Wednesday 8th May 2019 (White Shirt Day and World Ovarian Cancer Day).