Written by AMPR Senior Account Manager, Stephanie Hyde
Online Inspo For Every Fashion PR Girl
Working in fashion PR, we are our clients’ advisory for what’s happening in the industry – the latest trends, new influencers, and general fashion news.
Below are my favourite places to find trend ideas, case studies and statistics to leverage pitches and seek collaboration/ event inspiration to ensure we’re always on top of the industry.
- Who What Wear
One to check on a Monday morning for an update on the latest international trends – these are great for pitching inspiration and generally form ideas for set up shots for papers.
- Vogue AU
I mean… it’s Vogue. Plus is anyone else obsessed with reading celebrities’ morning routines and mantras? I love a good Q&A.
- Business of Fashion
When I need a fashion stat to back up a claim like why women’s streetwear is having a moment, my go-to is the BOF. Media love it when you can back up what you’re saying with industry insights or quantitative data.
There are a million Instagram accounts to follow for trend-spo (and just coz) however some of my personal favourites include:
Matilda Djerf https://www.instagram.com/matildadjerf/
Maria Kragman https://www.instagram.com/mariakragmann/
Sophia Roe https://www.instagram.com/sophiaroe/
Kaesha Grauaug https://www.instagram.com/__kaesha/
Mathilde Goehler https://www.instagram.com/mathildegoehler/
and for the tea: Diet Prada https://www.instagram.com/diet_prada/
Happy stalking! – Steph Hyde J