Oct 24

AMPR Knows. . Online Inspo for Every Fashion PR Girl

Written by AMPR Senior Account Manager, Stephanie Hyde

Online Inspo For Every Fashion PR Girl

Working in fashion PR, we are our clients’ advisory for what’s happening in the industry – the latest trends, new influencers, and general fashion news.

Below are my favourite places to find trend ideas, case studies and statistics to leverage pitches and seek collaboration/ event inspiration to ensure we’re always on top of the industry.


  1. Who What Wear

One to check on a Monday morning for an update on the latest international trends – these are great for pitching inspiration and generally form ideas for set up shots for papers.

  1. Vogue AU

I mean… it’s Vogue. Plus is anyone else obsessed with reading celebrities’ morning routines and mantras? I love a good Q&A.


  1. Business of Fashion

When I need a fashion stat to back up a claim like why women’s streetwear is having a moment, my go-to is the BOF. Media love it when you can back up what you’re saying with industry insights or quantitative data.


  1. Instagram! 

There are a million Instagram accounts to follow for trend-spo (and just coz) however some of my personal favourites include: 


Matilda Djerf https://www.instagram.com/matildadjerf/

Maria Kragman https://www.instagram.com/mariakragmann/

Sophia Roe https://www.instagram.com/sophiaroe/

Kaesha Grauaug https://www.instagram.com/__kaesha/

Mathilde Goehler https://www.instagram.com/mathildegoehler/

and for the tea: Diet Prada https://www.instagram.com/diet_prada/


Happy stalking! – Steph Hyde J

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