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Apr 29

AMPR Knows… The Elizabeth Arden Prevage 2.0 Launch Event

By Amelia Cox


To celebrate the launch of Elizabeth Arden’s newest skincare revolution, Prevage Anti-Aging Daily Serum 2.0, media and influencers were treated to an education session and express facial to learn all about the supercharged formulation, that is now boosted by 10 new powerful ingredients.


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Hosted at Sydney’s leading beauty destination, Self by The Parlour Room, each guest was welcomed into the beautiful space that was curated with bursts of orange and yellow florals by My Violet and filled with 15 years of innovation, with both the existing Prevage skincare range and the new serum on display.

After receiving a refreshing juice by Orchard Street, each guest sat down and embraced the relaxing lounge area with Elizabeth Arden’s Field Sales and Education Manager, Rebecca Hollowood, where they shared an in-depth conversation about the new product. Rebecca shared knowledge surrounding the breakthrough technology and the use of Idebenon, Prevage’s single most powerful antioxidant.

Our team of facialists then took each guest into their own personal luxurious room to indulge in their express facial, that was created by Rebecca especially for the event. The facial included makeup removal, a cleanse, massage and oxygen blast, before finishing with core products from the Prevage range, including the new serum.

Guests left the venue with a giftbag with the new product, a posy by My Violet and the most glowing skin we have all ever seen.

So, what’s so good about the new Prevage Anti-Aging Daily Serum 2.0?

· It contains 10 new powerful ingredients that help protect against environmental aggressors, correct visible aging signs and perfect skin for a youthful glow

· The updated packaging includes a new and improved pump and use-up window, so you know exactly how much product you have left until you have to add a new Prevage 2.0 serum to your cart

· The new formula improves the appearance of dark spots and brightens skin while evening skin tone and texture*

· In just two weeks 93% of women saw younger, more youthful-looking skin and 98% saw an improvement in appearance of the skin**

*based on a clinical study of 32 women

** based on a consumer study of 55 women after 2 weeks

Want to experience Proof not Promises? The new Prevage Anti-Aging Daily Serum 2.0 is available now at Myer, David Jones, The Iconic, Adore Beauty and selected leading pharmacies

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