Sep 18

David Jones 2017 Spring Summer Collections Launch #DJss17

David Jones sure knows how to throw a dinner party. AMPR were honoured to again work with the team as they kicked off spring with an incredible dinner and show for 330 high profile guests to celebrate their 2017 Spring Summer Collections Launch.

Incorporating the dinner element to celebrate both the new food strategy and the history of the wonderful ‘On Seven’, the launch was celebrated as one of the best ever by media and VIPs guests in attendance and the perfect send off to the parades iconic Sydney residence.

Ambassadors Jesinta Franklin and Jessica Gomes led the runway along with special guests Bridget Malcolm, Shanina Shaik and DJ Ruckus for one of the most lavish and exciting shows to date.

The incredible Collections Launch forecast this seasons trends and highlighted fashion in true Australian style, celebrating ‘Everything Under the Sun’.

“Throw off the covers, catch a wave 

Fold down the laptop, fold out the deck chair 

Lose the paperwork, find the pool

Tight in traffic, let loose at the party 

Forget bed, remember the dawn”