On Tuesday 30th October, AMPR worked closely with H&M to launch the highly anticipated MOSCHINO [tv] H&M collection with an exclusive VIP event. Melbourne socialites and fashion identities had the opportunity to preview and shop the collection ahead of the worldwide consumer launch on Thursday 8th November.
Guests including Brooke Hogan, April Rose-Pengilly, Emma Blake Hahnel, Ivana Martyn, Khanh Ong and Tre Dallas partied and shopped to the tunes of DJ YO! MAFIA at a transformed gallery space in West Melbourne.
Following the event, on Thursday 8th of November consumers had the opportunity to shop the collection at H&M’s Melbourne GPO store, with hundreds braving the weather and lining up overnight to be the first to access the coveted collection. AMPR again worked closely with H&M resulting in coverage across key media broadcasts including Nine and Seven primetime news.