Sep 16

Part 2: AMPR KNOWS… What Meeting an Influential Person Taught me About the Industry

Working in PR, we often get the opportunity to meet celebrities, industry leaders and influencers who enable us to amplify our launches and campaigns and create meaningful content that engages our audiences and consumers. 

Beyond getting to work alongside these people, they often teach us so much about the industry we work in, which we may not have known before, which often leads to inspiration when creating future ideas and concepts.

We are fortunate as a team to have worked with an incredible variety of talent, while continuing to develop in our careers.


Nicole D’Amico – Senior Account Manager

Coming up to eight years in the industry, I’ve had the pleasure of meeting a few incredibly creative celebrities that I grew up admiring.

In my first year on the tools I met Olivia Newton John at a luncheon for her inspiring Foundation (my mom, a Grease superfan, framed a picture of us). Last year I met Sarah Jessica Parker for the launch of her fragrance, who was so generous with her time and tried to personally meet everyone who came to see her; and in 2017 I nervously blurted “hi” (yep, just “hi”) to Nicole Kidman as we locked eyes on the red carpet at the NGV Gala.

This year, though, I tried a bit harder to keep my cool as we were lucky enough to work with comedian and global internet sensation, Celeste Barber, as she walked her first runway at the Melbourne Fashion Festival.

Having Celeste involved brought an incredible sense of celebration and joy to the Festival, and was an excellent reminder to the team and ourselves, to enjoy our industry which can sometimes take itself too seriously.

Proving to be a true professional Celeste was kind, efficient and hard-working, earning every knock off champaign once the job was done.

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All hail the Queen @celestebarber 🙌 #vamff #melbfashfest

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Hannah Keating – Account Executive

I am still pretty early into my career but have still managed to work with some really inspiring and dedicated women so far (Michelle Obama – you are next on my list!) but two that really stand out to me the most would have to be Pip Edwards and Claire Tregoning, the brains and beauty behind powerhouse brand, P.E Nation.

Working alongside them for the H&M X P.E Nation collab meant we had a first-hand look at how Pip and Claire live and breathe their brand showing how dedication and hard work really gets you a lot further than simply being ‘cool’. 

We had a day long press junket where they were interviewed by numerous different publications which can be really daunting however, Pip and Claire knew their brand back to front, knowing the who, what, where, when and why behind the collaboration and navigating questions about brand ethos and sustainability practices with ease. No panicked looks to their PR team, no referring to press releases to ensure they had all the information correct – these girls simply knew their stuff. 

 Being surrounded by strong and intellectual women at AMPR and then getting to work alongside female movers and shakers in the fashion industry, it really shows that girls run the world. 

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It’s the foundation of off-duty styling and the emblem of our Sydney-side heritage | #penation #PEnationxHM #hm

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Jannah Flockhart – General Manager 

Over my 100 years at AMPR (aka 12) I have been so lucky to work with brand ambassadors and special guests from all over. Some, we love, some, we…’erm loved

There are the big guns such as Eva Longoria, Enrique Iglesias, Helena Christensen, Derek Blasberg, the Jenner sisters, Gabriel Macht, Celeste Barber, a royal and even a Hemsworth or two.  These names are always good for a front page, to wow your non-PR friends and of course for the all-important industry debrief. 

But what I love is to see is some of today’s Hollywood heavy weights who were, not that long ago, simply ‘on the guest list’ for a store launch or restaurant reveal – I’m looking at you Margot Robbie. It’s great to see the incredible home-grown success stories flying the Aussie flag and being atop all our clients’ hit lists.

All in all, working with these people has shown that they are just humans like you and I. The teams around them can create a whirl wind of drama but when you get in a room with the world’s A Listers, most (and I say most) are simply passionate about their work, here to have a good time and willing to support the cause. 

 Our job is to recognise when a name of this calibre will add value to a brand, and when they will not.  A big name can sometimes over shadow the purpose of a campaign as their narrative is bigger than the product. So, for us selecting and suggesting the right ambassador that is well aligned and natural fit is paramount to a campaigns success. Or, when in doubt, let’s find the next Margot Robbie and solidify that relationship early 😉  

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Yesterday #dayone #launch #kendallkylieforevernew @forevernew_official @ampr_group #pr #kendall #kylie

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