2023 Melbourne Royal Show
Events
Partnerships
Client
Scope
Date
Melbourne Royal
Press Strategy, Influencer Relations, Event Management, Crisis Communications
June - October 2023
Since 2017, AMPR has partnered with Melbourne Royal to bring Victoria’s most loved community event to life, the Melbourne Royal Show.
In 2023 we celebrated 175 years of Melbourne Royal and executed a phased approach to deliver a high-impact and results-driven campaign that reinforced confidence and generated excitement for the Melbourne Royal Show amongst all stakeholders.
We are proud to have exceeded all KPIs by increasing PR results across all metrics in 2023.
Celebrating 175 years of Melbourne Royal, AMPR executed a phased approach to deliver a high-impact and results-driven campaign that reinforced confidence and generated excitement for the 2023 Melbourne Royal Show amongst all stakeholders.
