Client
Scope
Date
John Frieda
Content Capture, Events, Talent, Media
In June we celebrated John Frieda’s new era for haircare, hosting talent and press at our iconic HQ-inspired event last month in Sydney.
Guests enjoyed an elevated evening of bespoke canapés and premium beverages, custom calligraphy station, curated office-inspired content moments, and exclusive access to celebrity hairstylist David Keough and John Frieda Ambassador Holly Kingston.
Created By AMPR partnered with John Frieda to develop a content approach across the lead-up to the event and on the ground. Using a mixed-media strategy spanning lo-fi and high-resolution capture, we created a suite of social-first assets designed to build anticipation, drive engagement and amplify the relaunch through PR, talent and owned channels.
In partnership with The Create Company, our team brought the John Frieda Magazine HQ-inspired event to life, delivering guest management, content creation and on-ground execution to capture the brand’s signature office-chic spirit.
From guest list curation, to RSVP management, content, supplier liaison, and end-to-end event execution, we loved working with John Frieda to bring their vision to life.
