Everyday Skincare Launch Campaign

Communications

Events

Talent & Creators

Client

Scope

Date

Bondi Sands

Strategy, Communications, Event, Influencer Engagement

May 2023

AMPR has worked with Bondi Sands since 2019 and continued its successful partnership with the launch of the Everyday Skin Care range.

To communicate the quality and efficacy of Bondi Sands skin care range, as an affordable option to other well-known and less accessible brands, we invited key journalists and beauty influencers to attend a ‘Secret Facial Experience’ in Sydney.

The activation generated over 60 social posts and reached more than a million consumers, in addition to meaningful earned media outcomes.