Integrated Communications and Talent Strategy for Bondi Sands at Glamour on the Grid
Communications
Content
Events
Talent
Client
Scope
Date
Bondi Sands
Communications, Event, Talent, Content
12 March 2025
We partnered with Bondi Sands to deliver an exclusive and immersive launch event for the new 1 Hour Ultra Express Foam, leading the charge on event ideation, production, talent engagement and media relations.
Taking over the iconic W Hotel suites, we transformed the space into a striking Ultra Blue oasis, perfectly timed to coincide with the Melbourne Formula 1. Invited talent were treated to a premium ‘glam-to-grid’ experience, from full-service beauty treatments to bespoke styling sessions, before heading trackside for Glamour on the Grid, radiating Bondi Sands’ signature glow with the newly unveiled product.
High-profile guests including Sammy Robinson, Riley Hemson, Lissie Mackintosh, Evelyn Ellis and Isabella Clarke embraced the moment, sharing their behind-the-scenes glam journeys and red carpet-ready looks with their audiences.
