Client
Scope
Date
Nothing Tech
Strategy, Press, Talent, Event Support, Guest List, Video Production
July 2025
We began working with London-based tech disruptor Nothing at the start of 2025 to accelerate the brand’s growth in the Australian market.
In July, we led the Australian launch of Nothing’s first flagship products, the Phone (3) and Headphone (1), delivering an impactful keynote event in collaboration with Stella & Co, the brand’s first-ever Australian launch experience. The event brought together global brand representatives, leading cultural and tech influencers, and key media.
To amplify the launch, we delivered a comprehensive press and paid influencer strategy designed to build national awareness and credibility. This included hosting Australian media at the global launch in London; securing top-tier coverage and product reviews across outlets such as The Age, news.com.au and Sunrise; hosting a local media dinner and interview program; and executing a robust paid influencer campaign showcasing the products’ cultural relevance, design ethos and technical capabilities.
Image Credit: Rachel Yabsley
Image Credit: Rachel Yabsley
Image Credit: Myles Kalus
Image Credit: Rachel Yabsley
Image Credit: Myles Kalus
Image Credit: Myles Kalus
Image Credit: Rachel Yabsley
Image Credit: Rachel Yabsley
Image Credit: Rachel Yabsley
Image Credit: Rachel Yabsley
Image Credit: Myles Kalus
Image Credit: Rachel Yabsley
Image Credit: Rachel Yabsley
Image Credit: Rachel Yabsley