Inside Bondi Sands ‘Sunny’ State Getaway: PR Strategy, Talent Procurement and Content Production
Event Support
Guest List
Ideation
Photo & Video Production
Press
Strategy
Talent
Client
Scope
Date
Bondi Sands
Strategy, Press, Talent, Event Support, Ideation, Guest List, Photo & Video Production
September 2025
To celebrate the launch of Bondi Sands latest SPF innovation, we hosted the Sunny State Getaway at the Mondrian Gold Coast, a curated escape designed to spotlight the new ‘Sunny’ Collection.
Guests were treated to a tailored itinerary including bespoke facials featuring Bondi Sands Skincare, an intimate dinner hosted by Gemma Dimond, and a series of wellness-led experiences. From morning Pilates to a coastal breakfast and immersive bathroom takeovers, each touchpoint was thoughtfully crafted to reflect the brand’s sun-drenched ethos.
Supporting the team across the getaway – from guest curation to content capture, ensuring the Sunny range was brought to life in a meaningful way.
