Client
Scope
Date
PUMA
Content Capture, Events, Talent, Media
6 June 2025
To spotlight PUMA’s evolving role in culture and style, we collaborated with the team to bring the PUMAverse to life, an immersive brand world designed to celebrate legacy silhouettes through fresh creative expression.
The launch was anchored by a multi-sensory experience in Sydney, welcoming over 150 media, creators and cultural tastemakers into the world of PUMA like never before.
Guests explored distinct zones and installations inspired by iconic silhouettes. From the bold and unconventional Mostro Room, to the high-energy Speedcat Zone and the refined elegance of the Speedcat Ballet Room, each space was crafted to honour PUMA’s legacy through a future-facing lens.
The campaign was brought to life through integrated PR, influencer and content creation, reinforcing PUMA’s place as a cultural and style leader.
