Effective Media Management
Communications
Events
Partnerships
Talent & Creators
Client
Scope
Date
Melbourne Royal (RASV)
Strategy, Communications, Issues and Crisis, Event, Talent, Partnerships
2022
AMPR has had the privilege of creating and executing communication strategies for the Melbourne Royal for five years and has been re-engaged for 2023.
In 2022, the campaign saw an impressive increase in media coverage, reach and PR value, supporting record breaking crowds across the whole 11 days of the Show.
AMPR also effectively managed issues and crisis communications on the ground, ensuring the Melbourne Royal’s brand suffered no impact, or loss of trust from consumers.
Craig Moodie