Power Grooves Launch: Event and Influencer Strategy for MoveActive

We worked with MoveActive to bring a vibrant, retro-inspired pilates event to life in celebration of the new Power Grooves collection.

To elevate the everyday pilates class experience, we transformed the Mindbody Studio at One Playground Surry Hills with bespoke brand touches – MoveActive decals on mirrors, retro-style Power Grooves equipment, and MoveActive branded healthy treats in collaboration with Harry’s Bondi.

Talent such as Costeen Hatzi, Swarnaa Rajalingam, Vida Akshar and more were then invited to an energetic pilates mat class and received MoveActive gift bags curated to their aesthetic, featuring products from the new collection.