Supermelbourne – a pop-up underground above-ground experience
Communications
Events
Partnerships
Talent & Creators
Client
Scope
Date
City of Melbourne
Strategy, Communications, Event, Talent, Partnerships
2022
AMPR’s renowned connection to Melbourne’s unique and cosmopolitan culture contributed to the successful Only in the City campaign.
The AMPR team collaborated with the City of Melbourne, By All Means Agency and Twenty3 Group to bring to live an immersive activation experience that generated mass exposure for the launch of the Only in the City campaign and highlighted everything that is quintessentially ‘Melbourne’ to inspire visitation to the City of Melbourne.
AMPR executed strategic press relations and amplification, as well as press launch execution & event preview execution, talent engagement and management that drove more than 10,000 consumers into the CBD to directly engage with activation.
