Launching Vinnies Finds: Event & PR for Vinnies NSW’s Online Thrift Store
Communications
Content
Event
Strategy
Talent
Client
Scope
Date
Vinnies
Strategy, Communications, Event, Talent, Content
29 May 2025
Vinnies NSW launches brand new online platform Vinnies Finds.
To spotlight Vinnies NSW position as the destination for curated vintage and pre-loved fashion, we worked closely with the team to deliver an integrated campaign across PR, influencer, and event activity.
The launch was anchored by a stylish event at the Vinnies Warehouse in Sydney, welcoming media, fashion-forward talent, and cultural tastemakers to celebrate the new brand platform and educate them on the donation-to-store process.
Guests enjoyed a lively panel discussion hosted by Donny Galella and featured leading voices in sustainable fashion, alongside curated moments for content capture and connection. The event was supported by paid and organic social amplification from a diverse cast of talent, reinforcing Vinnies Finds as a fresh and credible player in the fashion space.
