Witchery White Shirt Campaign 2023






Production, Content Capture,Post Production


AMPR is proud to partner with Witchery for the Witchery White Shirt campaign, in support of the Ovarian Cancer Research Foundation (OCRF).

Each year, working in conjunction with our communications team to drive the talent and publicity elements of the Witchery White Shirt campaign, Created by AMPR supports to capture and generate meaningful, impactful, and shareable content to further maximise the storytelling opportunities across press and social media channels.

For the 2023 campaign, our Sydney PR Agency created an engaging behind the scenes edit from the set of Stellar Magazine’s cover shoot with this year’s shirt designer, Pip Edwards. Highlighting the talents passion to help find an early detection test, along with the shirts incredible versatile style, this video was shared across the brand, talent and publications social platforms in support of the important cause.

In additional to this, Created by AMPR was onsite to capture and produce an emotive piece of content from the 2023 Witchery White Shirt launch event held at Bennelong, Sydney.

Attended by ambassadors past and present and influential supporters of the powerful campaign, our content marketing captures the raw emotion and passion felt in the room on the day.