Witchery White Shirt Campaign Launch Sydney




Talent & Creators





Strategy, Communications, Designer and Ambassador Procurement, Content, Event


AMPR has proudly worked with Witchery and the Ovarian Cancer Research Foundation (OCRF) on the powerful White Shirt Campaign since 2019.

AMPR worked collaboratively with Witchery and the OCRF in the end-to-end management of the 15th annual Witchery White Shirt Campaign. 

As part of the strategic publicity campaign, AMPR secured Co-Founder and Creative Director of P.E Nation, Pip Edwards to design this year’s White Shirt. AMPR also engaged and managed 26 VIP ambassadors including The Hon. Julie Bishop, Jelena Dokic, Fifi Box, Emma Watkins and Cate and Bronte Campbell to help raise awareness for this important cause. 

Alongside ambassador and designer procurement, AMPR led the press approach to allow for initial hype and continued momentum, managed the impactful launch event at Bennelong Sydney, supported with content creation, tailored seeding and talent engagement for the White Shirt Day gathering. 

The 2023 campaign has raised over $1.2 million to date which will be donated direct to the OCRF to help fund the research required to find an early detection test for Ovarian Cancer.