End-to-End Multi-Channel Campaign: Talent Procurement, PR Liaison, Influencer Strategy & Event Management
Activation
Communications
Content
Event
Partnership
Showroom
Strategy
Talent
Client
Scope
Date
Witchery
Strategy, Communications, Event, Talent, Content, Partnership, Showroom, Activation
8 April 2025
In 2025, Witchery collaborated with Viktoria & Woods designer Margie Woods to design the signature White Shirt and, for the first time, launched a White Jean. To mark this special moment, we hosted an intimate event at Café Sydney, welcoming ambassadors, media, and talent to officially launch the campaign, foster meaningful connections to the cause, and most importantly, raise awareness for ovarian cancer during launch week.
The event featured a beautifully styled sit-down lunch and an inspiring panel discussion with Margie Woods, the OCRF team, and ovarian cancer survivors Lavania Parker and Jemima Leydon. Guests were also moved by a powerful live performance by Lara D.
