19 . 11 . 2018
On Tuesday 30th October, AMPR worked closely with H&M to launch the highly anticipated MOSCHINO [tv] H&M collection with an exclusive VIP event. Melbourne socialites and fashion identities had the opportunity to preview and shop the collection ahead of the worldwide consumer launch on Thursday 8th November.
Guests including Brooke Hogan, April Rose-Pengilly, Emma Blake Hahnel, Ivana Martyn, Khanh Ong and Tre Dallas partied and shopped to the tunes of DJ YO! MAFIA at a transformed gallery space in West Melbourne.
Following the event, on Thursday 8th of November consumers had the opportunity to shop the collection at H&M’s Melbourne GPO store, with hundreds braving the weather and lining up overnight to be the first to access the coveted collection. AMPR again worked closely with H&M resulting in coverage across key media broadcasts including Nine and Seven primetime news.Read More
13 . 11 . 2018
AMPR worked alongside The Royal Agricultural Society of Victoria (RASV) to drive excitement in the lead up to and during the 2018 Royal Melbourne Show, Victoria’s largest and most iconic annual community event.
The Show, which ran from Saturday 22 September – Tuesday 2 October, was attended by 460,000 visitors, who were entertained from morning to night with a wide variety of all-inclusive, interactive and fun activities and attractions.
This year allowed for patrons to get up close and personal with animals, consume more delicious food offerings and visit the new precinct, The Meadow, watch more entertainment with multiple daily performances by Grand Australian illusionist Cosentino and children’s favourite PJ Masks and rock legend, Jimmy Barnes and watch the nightly display of fireworks.
With daily highlights captured across key media publications including Seven, Ten and Nine News, Herald Sun, The Age, Stock & Land and The Weekly Times, the 2018 Royal Melbourne Show was simply unforgettable.Read More
02 . 10 . 2018
On Friday 21st September, AMPR worked alongside First Ever, LK Group and The Valentina Group to launch Australia’s newest ath-street brand with a VIP event including a performance by special guest Manu Crooks.
Over 200 VIP’s, media and influencers including Josh Heuston, Jacko Brazier, Olympia Valance, Josh Miller, Mavournee Hazel, Mitchell Orval, Chloe Szep, Nick Russian, Sam Groth and Melbourne United Players DJ Kennedy, Casper Ware and David Barlow were treated to an exclusive runway show and party to celebrate the launch of First Ever’s debut collection.
The SS’18 range offers trends focussed designs for millennial women, men and youth (sizes 8-16). First Ever draws inspiration from the basketball court with a range of off court fashion to take them from the game to the street.Read More
26 . 09 . 2018
On Friday 3 August, AMPR worked alongside Chemist Warehouse to celebrate the launch of Delta’s second fragrance, Dream by Delta Goodrem with a VIP media luncheon at the iconic Chiswick in Sydney hosted by beauty guru Michael Brown.
Forty top tier beauty media across print and online were treated to cocktails on the lawn followed by a gourmet three course sit down meal with the lady of the hour, Delta Goodrem.
Guests were educated on the composition of the fragrance and taken on the journey from concept to creation by Delta and Chemist Warehouse Group head of fragrance and beauty, Albina Reale.
Key outlets in attendance included Elle, Marie Claire, Cosmopolitan, Australian Women’s Weekly, Beauty Heaven, Woman’s Day, OK, NW, New Idea, Beauticate, Professional Beauty, Beauty Crew and Body + Soul.Read More
14 . 08 . 2018
AMPR were honoured to again work alongside the David Jones team to kick off spring with an incredible runway show at Fox Studios in Sydney. Celebrating the launch of their Spring Summer 2018 season, the show presented the very best of Australian designers and leading international brands.
David Jones Ambassadors Victoria Lee and Jessica Gomes were joined in an all-star line-up including renowned international supermodel, Karolina Kurkova, international model and celebrity offspring, Anwar Hadid and Sudanese-born Australian model, Adut Akech.
Drawing from the campaign ‘House of Spring’, 350 guests enjoyed the new collections presentation, with the space transformed into a flourishing greenhouse, capturing the essence of a new season awakened.Read More
14 . 08 . 2018
Sussan held it’s Spring Summer 18’ Collections Launch on Wednesday 1st August, set in a stunning European-esque private residence in Bellevue Hill. Media and VIP guests were welcomed to flowing champagne and delicious gourmet canapes.
Host Erika Heynatz sat alongside celebrity stylist Suzy Eskander and Sussan’s Head Buying Manager, Anna La Pira to discuss the new season styles and trends.
Refreshing Summer pieces were introduced along with the new accessory range from earrings, to bags and head scarves.
Linen, jumpsuits, balloon sleeves, woven bags were amongst the must have pieces for the upcoming Sussan collection, launching from this month.Read More
23 . 07 . 2018
On Thursday July 5th, AMPR was delighted to work with Chemist Warehouse and Eaoron to showcase their range and officially launch three exciting new products, the Hyaluronic Acid Collagen Essence Generation V, Young Eyes Around The Clock Eye Cream and the Hyaluronic Acid Collagen Hydrating Face Mask. All products will be available at Chemist Warehouse stores nation-wide.
The event held at the stunning Botanica Vaucluse in Sydney was hosted by beauty guru and makeup artist Michael Brown and garnered 40 key guests in the beauty and lifestyle industry including journalists from Cosmopolitan, Australian Women’s Weekly, New Idea, Byrdie, Body + Soul and Popsugar, as well as a number of influential personalities such as Monika Radulovoc and Katie Williams.
Guests were treated to a gourmet spread whilst being provided with an insight into the Eaoron story with brand representative Fernando Rodriguez and product demonstration by Michael Brown.
Eaoron a word meaning “deep affection” in French was established in 2014 by two business entrepreneurs with a mission to combine the latest beauty innovations and natural ingredients to offer customers quality, affordable and effective products that are all Australian made.Read More
26 . 06 . 2018
From Melbourne to Malibu: The 2018 Stella Artois Caulfield Cup Carnival will Turn Racing on its Head
AMPR was delighted to support the Melbourne Racing Club (MRC) as it launched the 2018 Stella Artois Caulfield Cup Carnival with an exciting international program in Malibu, California.
The activity saw AMPR head to the exclusive beachside location to capture content and host a beautiful VIP event.
Herald Sun and David Jones ambassador Victoria Lee travelled to California to capture beautiful content on the sands of the idyllic Paradise Cove beach and the iconic Malibu pier.
A stunning event, held at Nobu Malibu, became a celebration of racing and all it encompasses for racing VIPs and much-loved Aussies making their mark in LA. The group gathered under the blue skies of Malibu to officially launch MRC’s 2018 ticketing.
The results obtained from the 2018 Malibu launch campaign, along with the positive ‘social echo’ received from verbal feedback, all suggest that the Malibu campaign successfully set yet another local standard for a prosperous 2018 Stella Artois Caulfield Cup Carnival campaign.
This activity has solidified the Melbourne Racing Club’s ethos of delivering the unexpected, with punters privy to an international campaign that has again, made-good on its promise to truly ‘break with convention’.