15 . 01 . 2019


Forever New was thrilled to be the female fashion partner of the Alfa Romeo Portsea Polo for the second year in a row.

On Saturday 12th January, Forever New hosted influencers, media and executives for a day full of celebrations in their Amalfi themed marquee.  

We were excited to have Rozalia Russian on board as the face of the Forever New Portsea Polo where she acted as the fashion ambassador and helped judge Fashion on the Fields with Managing Director, Carolyn Murphy.

Special guests included Rebecca Harding, Charlotte Ennels and Saasha Burns who alongside Rozalia showcased Forever New’s upcoming collection.

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21 . 12 . 2018


Once again, AMPR partnered with the Urban Polo Association for the 2018 Land Rover Polo in the City series. Australia’s must-attend polo event of the summer calendar, Land Rover Polo in the City began in Sydney before coming to Melbourne on Saturday 1st December and Perth on Saturday 8th December 2018. The Melbourne event saw over 3,500 guests including special guests Land Rover Melbourne City Ambassador Rebecca Judd, Fashion Stylist Lana Wilkinson, Chadstone Fashion Ambassador Mia Fevola and AFL star Daniel Rioli.

Guests soaked up the sunshine on the first day of summer while enjoying two thrilling spectator Urban Polo matches featuring some of Australia’s favourite polo players including Ric McCarthy and Ed Mandie. Crowds in the Somersby Polo Lounge rocked out to popular Australian singer Chloe Maggs before taking to the field for the Kangaru Energy Drink Men and Women’s dash (a 50-meter foot race) and the Review Divot Stomp.

AMPR was tasked to drive awareness and drive ticket sales for the Land Rover Polo in the City series, specifically in Melbourne and Perth. We successfully secured meaningful coverage for the event and its sponsors in the lead up to, during and after the events across traditional and social media that spoke to the unique offering of the event, the rise of the business and impact of the series to the local industry. As well as this, we worked alongside partners to ensure a strong guest list of influential and celebrity faces in attendance.

Images by Liz Sunshine.

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14 . 12 . 2018


The NGV Gala, held on the 1st December 2018 has been referred to as Australia’s answer to the Met Gala. International celebrities including Natalie Portman, Poppy Delevingne and Troye Sivan walked the David Jones Red Carpet with Troye Sivan delighting guests with a 40-minute performance. Australian celebrities such as Daniel MacPherson, Nadia Fairfax, Olympia Valance, Tessa James and Kate Waterhouse attended the spectacular Gala event.

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01 . 12 . 2018


From 20 – 21 November, AMPR hosted its 2019 Autumn Winter Fashion and Lifestyle Showings.

Presented in the urban space at China Heights, the team hosted over 57 media and influencers for one-on-one appointments to discuss each brand and upcoming activity.

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19 . 11 . 2018


On Tuesday 30th October, AMPR worked closely with H&M to launch the highly anticipated MOSCHINO [tv] H&M collection with an exclusive VIP event. Melbourne socialites and fashion identities had the opportunity to preview and shop the collection ahead of the worldwide consumer launch on Thursday 8th November.

Guests including Brooke Hogan, April Rose-Pengilly, Emma Blake Hahnel, Ivana Martyn, Khanh Ong and Tre Dallas partied and shopped to the tunes of DJ YO! MAFIA at a transformed gallery space in West Melbourne.

Following the event, on Thursday 8th of November consumers had the opportunity to shop the collection at H&M’s Melbourne GPO store, with hundreds braving the weather and lining up overnight to be the first to access the coveted collection. AMPR again worked closely with H&M resulting in coverage across key media broadcasts including Nine and Seven primetime news.

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13 . 11 . 2018


AMPR worked alongside The Royal Agricultural Society of Victoria (RASV) to drive excitement in the lead up to and during the 2018 Royal Melbourne Show, Victoria’s largest and most iconic annual community event. 

The Show, which ran from Saturday 22 September – Tuesday 2 October, was attended by 460,000 visitors, who were entertained from morning to night with a wide variety of all-inclusive, interactive and fun activities and attractions.  

This year allowed for patrons to get up close and personal with animals, consume more delicious food offerings and visit the new precinct, The Meadow, watch more entertainment with multiple daily performances by Grand Australian illusionist Cosentino and children’s favourite PJ Masks and rock legend, Jimmy Barnes and watch the nightly display of fireworks.

With daily highlights captured across key media publications including Seven, Ten and Nine News, Herald Sun, The Age, Stock & Land and The Weekly Times, the 2018 Royal Melbourne Show was simply unforgettable.  

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02 . 10 . 2018


On Friday 21st September, AMPR worked alongside First Ever, LK Group and The Valentina Group to launch Australia’s newest ath-street brand with a VIP event including a performance by special guest Manu Crooks.

Over 200 VIP’s, media and influencers including Josh Heuston, Jacko Brazier, Olympia Valance, Josh Miller, Mavournee Hazel, Mitchell Orval, Chloe Szep, Nick Russian, Sam Groth and Melbourne United Players DJ Kennedy, Casper Ware and David Barlow were treated to an exclusive runway show and party to celebrate the launch of First Ever’s debut collection.  

The SS’18 range offers trends focussed designs for millennial women, men and youth (sizes 8-16). First Ever draws inspiration from the basketball court with a range of off court fashion to take them from the game to the street.

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26 . 09 . 2018


On Friday 3 August, AMPR worked alongside Chemist Warehouse to celebrate the launch of Delta’s second fragrance, Dream by Delta Goodrem with a VIP media luncheon at the iconic Chiswick in Sydney hosted by beauty guru Michael Brown. 

Forty top tier beauty media across print and online were treated to cocktails on the lawn followed by a gourmet three course sit down meal with the lady of the hour, Delta Goodrem.

Guests were educated on the composition of the fragrance and taken on the journey from concept to creation by Delta and Chemist Warehouse Group head of fragrance and beauty, Albina Reale.

Key outlets in attendance included Elle, Marie Claire, Cosmopolitan, Australian Women’s Weekly, Beauty Heaven, Woman’s Day, OK, NW, New Idea, Beauticate, Professional Beauty, Beauty Crew and Body + Soul.

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SYDNEY, AUSTRALIA - AUGUST 08:  Jessica Gomes wears Jessica Gomes for Jets, Victoria Lee and Karolina Kurkova showcase designs by Jets during the David Jones Spring Summer 18 Collections Launch at Fox Studios on August 8, 2018 in Sydney, Australia.  (Photo by Mark Metcalfe/Getty Images for David Jones) *** Local Caption *** Jessica Gomes; Victoria Lee; Karolina Kurkova

14 . 08 . 2018


AMPR were honoured to again work alongside the David Jones team to kick off spring with an incredible runway show at Fox Studios in Sydney. Celebrating the launch of their Spring Summer 2018 season, the show presented the very best of Australian designers and leading international brands.

David Jones Ambassadors Victoria Lee and Jessica Gomes were joined in an all-star line-up including renowned international supermodel, Karolina Kurkova, international model and celebrity offspring, Anwar Hadid and Sudanese-born Australian model, Adut Akech.

Drawing from the campaign ‘House of Spring’, 350 guests enjoyed the new collections presentation, with the space transformed into a flourishing greenhouse, capturing the essence of a new season awakened.

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