Fashion

29 . 03 . 2018

SussanAW18Launch

On Wednesday, 15^th March, AMPR worked alongside leading Australian women’s retailer Sussan, to launch their Autumn Winter 2018 Collection at Fitzroy’s new Bentwood Café.

Hosted by Gorgi Coghlan, the event showcased the stylish new collection to around 40 industry guests including fashion bloggers Tash Sefton and Jess Alizzi and stylists Natalie Crighton and Philip Boon. 

Joining Gorgi for a panel discussion on the new collection and the season’s latest trends were Sussan’s head buyer Anna La Pira, and celebrity stylist, Suzy Eskander.

Folklore florals, heritage checks, patch work prints and playful materials with texture tactile along with a fresh update of neutral tones, shades of grey and rich hues of berries and green were heavily featured on the day, being key details of the March and April collections.

In addition to the statement colours and prints, the new collection launch saw knitwear take centre stage, through cable knits, florals, stripes, check, herringbone and lofty yarns, while ultimate cover ups, such as the “it” faux shearling jacket, faux fur and tweed coat, were must haves at the event.

To really showcase the versatility of the collection, Suzy styled three different looks on the day, incorporating statement pieces such as the Camel Trench, key seasonal colours such as bold red and deep plum, and the new fashion accessories from the brand.

26 . 03 . 2018

2018VIRGINAUSTRALIAMELBOURNEFASHIONFESTIVAL

In March 2018, Virgin Australia Melbourne Fashion Festival celebrated fashion, arts and ideas in the country’s largest consumer fashion event.

The 22^nd year of The Festival pulled focus to the themes for of Fashion, Future and Technology.

The Festival saw 50 runway events taking place across the entire program including a new Exclusive Bridal Runway presented by Harper’s Bazaar Bride. The runways showcased the season’s leading trends, presented by designers such as CAMILLA AND MARC, Dion Lee, Carla Zampatti, Alice McCall, Rachel Gilbert and P.E Nation to name a few. 

The Ideas and Arts program focused on the themes of sustainability, ethical fashion and exploring technology. Highlights included the Marimekko exhibition at the Bendigo Art Gallery, the Mira Mora and Lisa Gorman talk at Heide Museum and the You Can’t Do That Exhibition at Melbourne Museum.

The Ideas program boasted the most impressive line-up of women speakers in The Festival’s history, including Liane Moriarty, internationally acclaimed best-selling author of Big Little Lies, Wen Zhou, Chief Executive Officer of 3.1 Phillip Lim and Fanny Moizant, founder of Vestiaire Collective.

Special guests included UnReal’s Kassandra Clementi, Helena Christensen and Rebecca Judd.

With the majority Runway tickets sold out, the 22^nd year of The Festival proved to be one of the most successful in the Festival’s history. Highlight coverage included Channel 9, 10 and 7 news features and weather crosses, M Mag cover feature story and the Herald Sun Mad March cover.

14 . 02 . 2018

DavidJonesAW18CollectionsLaunch

The Australian Technology Park in Sydney lit up on Wednesday evening 7^th February, for the annual David Jones AW18 Collections Launch.

New David Jones Ambassador Victoria Lee took centre stage alongside veteran David Jones Ambassador Jessica Gomes and International Model Jordan Barret to showcase the latest new season trends available at David Jones this season. 

Guests including Kate Waterhouse, Cheyenne Tozzi, Anna Heinrich and Tim Roberts, Lindy Lim, Karl Stefanovic, Pip Edwards, Ksenija Lukich, Sam and Phoebe Burgess were treated to supper designed by renowned Chef Neil Perry, whilst they watched the spectacular show and the visual treat of hologram technology that featured throughout the space.

22 . 12 . 2017

Viktoria&WoodsBoutiqueLaunch

Viktoria & Woods launched their first coastal boutique in the beautiful beachside town of Sorrento.

To celebrate the opening, an in store brunch was held with VIP’s, friends of the brand and local guests. Guests enjoyed local Willow Creek sparkling wine and a selection of delectable treats from Cookes Catering.

The new boutique is located at 113 Ocean Beach Road, Sorrento and is open 7 days.

18 . 12 . 2017

AMPRAW18Showings

From the 21st -23rd of November, AMPR hosted the Autumn Winter 18 showings at the beautiful La Porte Space in Rosebery, Sydney.

Over 75 media, influencers and stylists attended the space to preview upcoming ranges and products from AMPR’s clients across fashion, beauty and lifestyle. 

Guests were treated to delicious Bourke Street Bakery pastries and coffee while they were escorted around the space by an AMPR team member who explained the brand story, key messaging and product offering for each client.

As a result, the Showings generated strong editorial outcomes for all clients in addition to raising brand awareness.

The next AMPR showings will be hosted in Sydney in May 2018, please get in touch for more information.

18 . 12 . 2017

Dolce&GabbanaChadstoneBoutiqueLaunch

On Thursday 23rd November, AMPR was honoured to launch Dolce & Gabbana’s Chadstone boutique. The boutique features women’s and men’s ready to wear, accessories, shoes and women’s evening collection.

18 . 10 . 2017

AMPRMelbourneSpringShowings

Last month, AMPR hosted the Spring Showings in the AMPR office with over 50 media, influencers, bloggers and stylists in attendance throughout the course of the day. Featuring fashion, beauty, homewares and lifestyle ranges from  clients, we facilitated one-on-one specialised appointments for all guests.

To accompany the day, AMPR curated a delicious grazing table as well as offering healthy smoothies from Bondi Protein Co, coffee from Niccolo, espresso martinis from Melbourne Martini and express beauty treatments by D’Lumiere Esthetique.

Guests left with specially curated posies from Daily Blooms and gift bags full of fashion and beauty samples for them to enjoy.

The next AMPR showings will take place at La Porte Deux Sydney, in November 2017.

14 . 08 . 2017

LEO&LINLAUNCHEVENT

On Thursday August 3rd, AMPR  launched Melbourne based luxury women’s fashion label LEO & LIN with an intimate, VIP dinner at the George Ballroom. Media and VIP guests previewed the Spring/ Summer 2017 ‘Alice.Alice’ collection as well as the Autumn/ Winter collection through a contemporary fashion show and installation. 

Guests were treated to a delicious dinner, which was adorned with gorgeous floral arrangements and glamorous table settings, prepared by Giannarelli Events. 

With a room full of journalists, stylists and VIP guests, the night had strong editorial and social media presence. 

15 . 06 . 2017

BaredManchesterLane&JoshGibsonCollaborationLaunchEvent

A selection of media and VIP guests celebrated the official opening of Bared Footwear’s second store in Manchester Lane and the launch of their collaboration with Hawthorn Footballer Josh Gibson. 

Over 250 guests attended the new venue to experience the launch catered by Peter Rowland – enjoying the likes of Pressed Pork Belly Bao, Molasses Roast Lamb, Seared Tuna and Duck & Pomegranate Cigars. The night was jam packed with Jazz music and entertainment, including a pop-up Donut Time station, Gin tasting and a lucky dip with free shoes or discount vouchers for guests. 

The event achieved over 200 social media posts as well as extensive print and online coverage. Overall the event provided a fantastic opportunity to launch the new store and collaboration with Josh Gibson from a range of different media platforms.