From 20 – 21 November, AMPR hosted its 2019 Autumn Winter Fashion and Lifestyle Showings.
Presented in the urban space at China Heights, the team hosted over 57 media and influencers for one-on-one appointments to discuss each brand and upcoming activity.
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On Tuesday 30th October, AMPR worked closely with H&M to launch the highly anticipated MOSCHINO [tv] H&M collection with an exclusive VIP event. Melbourne socialites and fashion identities had the opportunity to preview and shop the collection ahead of the worldwide consumer launch on Thursday 8th November.
Guests including Brooke Hogan, April Rose-Pengilly, Emma Blake Hahnel, Ivana Martyn, Khanh Ong and Tre Dallas partied and shopped to the tunes of DJ YO! MAFIA at a transformed gallery space in West Melbourne.
Following the event, on Thursday 8th of November consumers had the opportunity to shop the collection at H&M’s Melbourne GPO store, with hundreds braving the weather and lining up overnight to be the first to access the coveted collection. AMPR again worked closely with H&M resulting in coverage across key media broadcasts including Nine and Seven primetime news.
Read MoreOn Friday 21st September, AMPR worked alongside First Ever, LK Group and The Valentina Group to launch Australia’s newest ath-street brand with a VIP event including a performance by special guest Manu Crooks.
Over 200 VIP’s, media and influencers including Josh Heuston, Jacko Brazier, Olympia Valance, Josh Miller, Mavournee Hazel, Mitchell Orval, Chloe Szep, Nick Russian, Sam Groth and Melbourne United Players DJ Kennedy, Casper Ware and David Barlow were treated to an exclusive runway show and party to celebrate the launch of First Ever’s debut collection.
The SS’18 range offers trends focussed designs for millennial women, men and youth (sizes 8-16). First Ever draws inspiration from the basketball court with a range of off court fashion to take them from the game to the street.
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AMPR were honoured to again work alongside the David Jones team to kick off spring with an incredible runway show at Fox Studios in Sydney. Celebrating the launch of their Spring Summer 2018 season, the show presented the very best of Australian designers and leading international brands.
David Jones Ambassadors Victoria Lee and Jessica Gomes were joined in an all-star line-up including renowned international supermodel, Karolina Kurkova, international model and celebrity offspring, Anwar Hadid and Sudanese-born Australian model, Adut Akech.
Drawing from the campaign ‘House of Spring’, 350 guests enjoyed the new collections presentation, with the space transformed into a flourishing greenhouse, capturing the essence of a new season awakened.
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Sussan held it’s Spring Summer 18’ Collections Launch on Wednesday 1st August, set in a stunning European-esque private residence in Bellevue Hill. Media and VIP guests were welcomed to flowing champagne and delicious gourmet canapes.
Host Erika Heynatz sat alongside celebrity stylist Suzy Eskander and Sussan’s Head Buying Manager, Anna La Pira to discuss the new season styles and trends.
Refreshing Summer pieces were introduced along with the new accessory range from earrings, to bags and head scarves.
Linen, jumpsuits, balloon sleeves, woven bags were amongst the must have pieces for the upcoming Sussan collection, launching from this month.
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AMPR and Forever New hosted the SS’18 Showings at the beautiful La Porte Space in Roseberry, Sydney.
Guests included media, stylists and influencers who were individually walked through the new collection discussing new trends, spring racing and key brand messaging.
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From Melbourne to Malibu: The 2018 Stella Artois Caulfield Cup Carnival will Turn Racing on its Head
AMPR was delighted to support the Melbourne Racing Club (MRC) as it launched the 2018 Stella Artois Caulfield Cup Carnival with an exciting international program in Malibu, California.
The activity saw AMPR head to the exclusive beachside location to capture content and host a beautiful VIP event.
Herald Sun and David Jones ambassador Victoria Lee travelled to California to capture beautiful content on the sands of the idyllic Paradise Cove beach and the iconic Malibu pier.
A stunning event, held at Nobu Malibu, became a celebration of racing and all it encompasses for racing VIPs and much-loved Aussies making their mark in LA. The group gathered under the blue skies of Malibu to officially launch MRC’s 2018 ticketing.
The results obtained from the 2018 Malibu launch campaign, along with the positive ‘social echo’ received from verbal feedback, all suggest that the Malibu campaign successfully set yet another local standard for a prosperous 2018 Stella Artois Caulfield Cup Carnival campaign.
This activity has solidified the Melbourne Racing Club’s ethos of delivering the unexpected, with punters privy to an international campaign that has again, made-good on its promise to truly ‘break with convention’.
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Last month, AMPR hosted SS’18 Fashion and Lifestyle Showings at the stunning La Porte Space in Rosebery, Sydney.
Over 65 media, influencers and stylists attended to preview upcoming collections and products from AMPR’s clients across fashion, beauty and lifestyle.
Guest were treated to sweets from Bourke Street Bakery and The Platter Project whilst guided through the space by AMPR account leads talking through brand details, collection inspirations and potential opportunities.
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On Thursday 19th April, AMPR worked with luxury Melbourne-based womenswear label DIIDA for the launch of their Autumn Winter 2018 Attitude Collection.
Held at The Atlantic Restaurant at Crown and hosted by celebrity stylist Lana Wilkinson, the intimate preview event showcased the sophisticated new collection over lunch to special guests including media, influencers, VIP’s and socialites.
Leading a Q&A discussion, Lana sat down with the brands Creative Director Dimitria Papafotiou to speak about the new collection and DIIDA’s history.
As discussed by Dimitria herself, the fabrics used throughout all of DIIDA’s collections are imported from Europe and then locally manufactured in Melbourne. DIIDA provides a new range that is versatile, chic, and luxurious, with designs that are made to demand attention.
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