Fashion

02 . 10 . 2018

FirstEverLaunch

On Friday 21^st September, AMPR worked alongside First Ever, LK Group and The Valentina Group to launch Australia’s newest ath-street brand with a VIP event including a performance by special guest Manu Crooks.

Over 200 VIP’s, media and influencers including Josh Heuston, Jacko Brazier, Olympia Valance, Josh Miller, Mavournee Hazel, Mitchell Orval, Chloe Szep, Nick Russian, Sam Groth and Melbourne United Players DJ Kennedy, Casper Ware and David Barlow were treated to an exclusive runway show and party to celebrate the launch of First Ever’s debut collection.  

The SS’18 range offers trends focussed designs for millennial women, men and youth (sizes 8-16). First Ever draws inspiration from the basketball court with a range of off court fashion to take them from the game to the street.

14 . 08 . 2018

DavidJonesSS’18CollectionsLaunch

AMPR were honoured to again work alongside the David Jones team to kick off spring with an incredible runway show at Fox Studios in Sydney. Celebrating the launch of their Spring Summer 2018 season, the show presented the very best of Australian designers and leading international brands.

David Jones Ambassadors Victoria Lee and Jessica Gomes were joined in an all-star line-up including renowned international supermodel, Karolina Kurkova, international model and celebrity offspring, Anwar Hadid and Sudanese-born Australian model, Adut Akech.

Drawing from the campaign ‘House of Spring’, 350 guests enjoyed the new collections presentation, with the space transformed into a flourishing greenhouse, capturing the essence of a new season awakened.

14 . 08 . 2018

SussanSS’18CollectionsLaunch

Sussan held it’s Spring Summer 18’ Collections Launch on Wednesday 1^st August, set in a stunning European-esque private residence in Bellevue Hill. Media and VIP guests were welcomed to flowing champagne and delicious gourmet canapes.

Host Erika Heynatz sat alongside celebrity stylist Suzy Eskander and Sussan’s Head Buying Manager, Anna La Pira to discuss the new season styles and trends.

Refreshing Summer pieces were introduced along with the new accessory range from earrings, to bags and head scarves.

Linen, jumpsuits, balloon sleeves, woven bags were amongst the must have pieces for the upcoming Sussan collection, launching from this month.

23 . 07 . 2018

ForeverNewSS’18Showings

AMPR and Forever New hosted the SS’18 Showings at the beautiful La Porte Space in Roseberry, Sydney.

Guests included media, stylists and influencers who were individually walked through the new collection discussing new trends, spring racing and key brand messaging.

26 . 06 . 2018

2018StellaArtoisCaulfieldCupCarnival|MalibuLaunch

From Melbourne to Malibu: The 2018 Stella Artois Caulfield Cup Carnival will Turn Racing on its Head

AMPR was delighted to support the Melbourne Racing Club (MRC) as it launched the 2018 Stella Artois Caulfield Cup Carnival with an exciting international program in Malibu, California. 

 The activity saw AMPR head to the exclusive beachside location to capture content and host a beautiful VIP event.

 Herald Sun and David Jones ambassador Victoria Lee travelled to California to capture beautiful content on the sands of the idyllic Paradise Cove beach and the iconic Malibu pier. 

 A stunning event, held at Nobu Malibu, became a celebration of racing and all it encompasses for racing VIPs and much-loved Aussies making their mark in LA. The group gathered under the blue skies of Malibu to officially launch MRC’s 2018 ticketing.

The results obtained from the 2018 Malibu launch campaign, along with the positive ‘social echo’ received from verbal feedback, all suggest that the Malibu campaign successfully set yet another local standard for a prosperous 2018 Stella Artois Caulfield Cup Carnival campaign. 

This activity has solidified the Melbourne Racing Club’s ethos of delivering the unexpected, with punters privy to an international campaign that has again, made-good on its promise to truly ‘break with convention’.

01 . 06 . 2018

AMPRSS’18Showings

Last month, AMPR hosted SS’18 Fashion and Lifestyle Showings at the stunning La Porte Space in Rosebery, Sydney.

Over 65 media, influencers and stylists attended to preview upcoming collections and products from AMPR’s clients across fashion, beauty and lifestyle.

Guest were treated to sweets from Bourke Street Bakery and The Platter Project whilst guided through the space by AMPR account leads talking through brand details, collection inspirations and potential opportunities.

01 . 05 . 2018

DIIDAAW2018LAUNCH

On Thursday 19^th April, AMPR worked with luxury Melbourne-based womenswear label DIIDA for the launch of their Autumn Winter 2018 Attitude Collection.

Held at The Atlantic Restaurant at Crown and hosted by celebrity stylist Lana Wilkinson, the intimate preview event showcased the sophisticated new collection over lunch to special guests including media, influencers, VIP’s and socialites.

Leading a Q&A discussion, Lana sat down with the brands Creative Director Dimitria Papafotiou to speak about the new collection and DIIDA’s history.    

As discussed by Dimitria herself, the fabrics used throughout all of DIIDA’s collections are imported from Europe and then locally manufactured in Melbourne. DIIDA provides a new range that is versatile, chic, and luxurious, with designs that are made to demand attention.  

24 . 04 . 2018

ZaraOnlineStoreLaunch

On Tuesday 13^th March, AMPR worked alongside the international fashion giant to launch its online store within Australia and New Zealand.

The strategic campaign, inclusive of a VIP event and national influencer and press kit distribution, supported the roll out of Zara.com.

Held at Sydney’s iconic Bennelong Restaurant, Sydney Opera House, guests were able to browse some of Zara’s latest womenswear, menswear and kidswear collections over champagne and canapes, seeing the night off with a spectacular fireworks display.

Event attendees were offered exclusive access to Zara.com ahead of the official launch, exploring and purchasing from the Australian online site.

Key attendees included major fashion magazine editors, industry stylists, celebrities and influencers.

To shop: Zara.com/AU Zara.com/NZ

24 . 04 . 2018

KOOKAIAW’18‘LAPARISIENNE’RUNWAYSHOW

On Tuesday 27^th March, AMPR worked alongside leading women’s fashion label KOOKAI to launch their Autumn-Winter ‘La Parisienne’ collection amidst a French-styled streetscape in the heart of Melbourne.

The face of the runway show, Kelly Gale, lead a Parisian-style posse of models down the runway as snow fell from above the flame trees, street lamps and bench seats lining their path.

The exclusive runway show hosted 250 VIPs, media and influencers including Ellie Gonsalves, Brooke Hogan, Nick & Rozalia Russian, Ruby Brownless, Brooke & Jackson Warne, Klaus Bana, Rebecca Harding, Vydia Rishie, Suze Eskander, Lana Wilkinson and more.

AMPR developed and managed the guest list for the event and rolled out a media relations strategy that secured coverage across print and online publications such as Herald Sun, The Age, Body + Soul, Popsugar, InStyle Online, Fashion Journal, Vogue Online, Cosmopolitan Online, Whimn and more.