Fashion

SYDNEY, AUSTRALIA - FEBRUARY 01:  Karlie Kloss showcases designs by Rachel Gilbert during rehearsal ahead of the David Jones Autumn/Winter 2016 Fashion Launch at St Mary's Cathedral on February 1, 2017 in Sydney, Australia.  (Photo by Mark Nolan/Getty Images for David Jones) *** Local Caption *** Karlie Kloss

30 . 01 . 2017

DavidJonesAW17CollectionsLaunch

On Saturday 29 January, David Jones launched their much-anticipated AW17 collection, ‘Live Outside the Seasons’. American supermodel Karlie Kloss headlined the campaign, which was held outside the stunning St Mary’s Cathedral Sydney at dusk.

The show opened with two short films directed by London-based Ujin Lin, starring Kloss and showcasing the temperamental Australian climate.

A transparent marquee encompassed the runway, whilst the Autumn winter mood was set, with mother nature turning on the rain. Models showcased the impressive stable of brands available at David Jones, including Perth born beauty Bridget Malcolm. Ambassadors Jesinta Franklin, Jessica Gomes and Jason Dundas also braved the runway sporting the must-have season pieces.

The rain didn’t stop the stars from walking the red carpet, with notable guests Lara Worthington, Pia Miller and Elizabeth Debicki attending alongside influential media and fashion bloggers.

David Jones proved that floral isn’t always synonymous with spring; Zimmerman, Lover and Camilla & Marc all incorporated loud and playful floral prints with clashing hues. Fire engine red was also proving to be a winner, with Ellery, Dion Lee and Romance Was Born brightening up the darker nights to come.

AMPR is delighted to have contributed to the outstanding success of the AW17 launch of Australia’s most loved retailer.

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Somersby Polo in the City_Polo in the City_photographer Daniele Massacci...[3]

12 . 12 . 2016

SomersbyPoloLoungeatthePolointheCity

AMPR was thrilled to work with Asahi Premium Beverages for the highly anticipated debut of the Somersby Polo Lounge at the Polo in the City as a part of the national Urban Polo series. It was the first time Australia’s number one selling cider Somersby secured the naming rights sponsorship of the Polo Lounge, which ran nationally in Sydney, Brisbane, Melbourne, Perth and Adelaide.

The lounge played host to a number of special guests including Miss Universe Australia 2015 Monika Radulovic, Nadia Fairfax, Ksenija Lukich, Scherri Lee Biggs, Port Adelaide star Robbie Gray,  The Bachelor 2016 winner Alex Nation, and The Bachelorette 2016 contestants Courtney Dober, Cameron Cranley and Sam Johnston.

It was all about the cider this year with an array of Somersby’s delicious signature cocktail jugs featuring Apple, Pear and Blackberry to choose from whilst watching all the action of the Polo from the best seats in the house.

Within the lounge guests shared fun moments with friends playing lawn games including giant jenga and coits and taking part in the annual polo activities such as stomping the divots and watching fashions on the field.

Providing the finest in entertainment, hospitality and style, the 2016 Somersby Polo Lounge was truly an unmissable event.

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SYDNEY, AUSTRALIA - AUGUST 03:  Jessica Gomes showcases designs by Zimmerman on the runway at the David Jones Spring/Summer 2016 Fashion Launch at Fox Studios on August 3, 2016 in Sydney, Australia.  (Photo by Mark Nolan/Getty Images for David Jones) *** Local Caption *** Jessica Gomes

24 . 08 . 2016

DavidJonesSS16CollectionsLaunch

AMPR are incredibly proud to contribute to the success of Australia’s most loved retailer David Jones for the intricate delivery of the Spring Summer 16 Collections Launch.  The VIP event this year was held on Wednesday 3 August at Sydney’s Fox Studios on a NY inspired runway. 

AMPR worked closely with Melbourne media and influencers to generate pre and post event publicity within the market, inspiring consumers to visit in store to get their hands on the season’s hottest labels.

The must-attend event secured a star studded guest list comprising of Australia’s most influential fashion and media personnel. Notable guests were Foreign Minister The Hon Julie Bishop and partner David Panton, Rachael Griffiths, Xavier Samuel, Isabella Manfredi, Anna Bamford, Tom and Hoda Waterhouse, Guy Sebastian and wife Jules, Lisa Wilkinson and Carissa Walford. 

David Jones ambassadors Jessica Gomes, Jesinta Campbell and Jason Dundas led the way sporting staple pieces from the Spring Summer collections alongside Montana Cox and special guest and Aussie beauty Gemma Ward. Guests were treated to a fresh new energy and exciting campaign titled ‘One Name: Endless Possibilities’ that showcased the latest looks from designers such as Dion Lee, Camilla and Marc, Romance Was Born, Zimmermann and Manning Cartell.

For more spring fashion inspo, read the runway wrap-up here.

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Sussan SS16

19 . 08 . 2016

SussanSS16Launch

To celebrate the launch of the Sussan SS16 collection launch, AMPR hosted an intimate lunch event for key Sydney and Melbourne media and influencers at The Butler in Potts Point, Sydney. 
 
Sussan showcased the latest August collection items, along with a snapshot of key pieces from the upcoming September and October range. The event styling was very well fitted to the overall spring theme, with beautiful floral statement installations carefully crafted along the bar and staircase of the venue. 
 
The event attracted widespread media interest and continued to help nurture Sussan’s new brand philosophy amongst Australia’s top-tiered fashion media and digital influencers. Notable media attendees included ELLE, The Huffington Post, Herald Sun, The Sydney Morning Herald, InStyle, Marie Claire, Australian Women’s Weekly, Ragtrader and more.  
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27 . 05 . 2016

BodyBlissbyBrasNThings

To celebrate the launch of Body Bliss by Bras N Things, AMPR invited Sydney media and influencers to a beautiful lunch at Chiswick in Woollahra, hosted by campaign faces Tahnee Atkinon, Sam Harris, Nat Roser and Bianca Cheah.

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07 . 04 . 2016

SussanAutumnWinterLaunch

AMPR supported Sussan on the launch of its new brand philosophy with an intimate media event and PR campaign to introduce the new season range and direction.

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17 . 03 . 2016

VirginAustraliaMelbourneFashionFestival

The 2016 Virgin Australia Melbourne Fashion Festival, from March 7-13, marked a milestone 20 years for the event

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11 . 02 . 2016

AMPRwelcomesRAILS

AMPR is thrilled to announce we are now managing the PR for Rails in Australia.

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05 . 02 . 2016

DavidJonesAW2016FashionLaunch

Never just a fashion parade nor a presentation, the biannual David Jones Fashion Launch is always a grand show!

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