Bringing the 2026 Melbourne Royal Show to Life Through PR, Talent and Content

For the eigth consecutive year we partnered with Melbourne Royal to deliver an integrated communications campaign for the 2026 Melbourne Royal Show, spanning press, talent and social content, parntership support and issues planning and management. The campaign celebrated bringing the best of the country to the city, and the experiences that make the Show Victoria’s most-loved community event.

Alongside returning Show favourites, we highlighted new attractions and experiences including Best Bites, The Drover’s Tale, PAW Patrol Playland and a bigger and better Sunrise Animal Nursery. Through targeted media outreach and talent program, we showcased everything from agriculture and animal encounters to food discoveries and carnival thrills.

Created By AMPR also helped bring the Show to life across social channels, capturing the action on the ground and creating content that helped visitors plan their day, discover something new and share in the excitement.